DIGITAL GAME DESIGN
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IB4632	International Business	Spring	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi AYLA ESEN
Course Lecturer(s):	Dr. Öğr. Üyesi AYLA ESEN
Recommended Optional Program Components:	None
Course Objectives:	The main objective of this course is to provide relevant theoretical and practical insights to management students so that the real world of global business is better understood.

Learning Outcomes

The students who have succeeded in this course;
I. Explores these challenges with a discussion of the strategic motivations that drive firms to invest abroad.
II. Discusses the environmental forces shaping the firms’ decisions of going abroad.
III. Focuses on international business strategies to create value from international operations, including opportunities created from recent technological breakthroughs in areas such as bandwidth and digitization.
IV. Examines the organizational challenges involved in implementing such strategies internationally.
V. Discusses the strategies of multinational enterprises that are willing to access triad markets as well as emerging economies of Asia, Latin America and Africa.

Course Content

1st Week: Introduction.
2nd Week: Globalization
3rd Week: National Differences in Political Economy
4th Week: Differences in Culture
5th Week: Political Economy of International Trade
6th Week: Foreign Direct Investment
7th Week: Regional Economic Integration
8th Week: Midterm
9th Week: The Strategy of International Business
10th Week: Entering Foreign Markets
11th Week: Global Production, Outsourcing and Logistics
12th Week: Global Marketing and R&D
13th Week: Global Human Resource Management
14th Week: General review and wrap-up.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	1st Week: Introduction
2)	2nd Week: Globalization
3)	3rd Week: National Differences in Political Economy
4)	4th Week: Differences in Culture
5)	5th Week: Political Economy of International Trade
6)	6th Week: Foreign Direct Investment
7)	7th Week: Regional Economic Integration
8)	8th Week: Review
9)	9th Week: The Strategy of International Business
10)	10th Week: Entering Foreign Markets
11)	11th Week: Global Production, Outsourcing and Logistics
12)	12th Week: Global Marketing and R&D
13)	13th Week: Global Human Resource Management
14)	14th Week: General review and wrap-up.

Sources

Course Notes / Textbooks:

Global Business Today (2011) Charles W. L. Hill, 8th ed., McGraw-Hill.

References:

Multinational Enterprises and the Global Economy (2008) John H. Dunning and Sarianna M. Lundan, 2nd. Edition, Edward Elgar, Cheltanham.

International Business (2004) Griffin and Pustay, Prentice Hall, International Edition.

International Management (2000) Paul W. Beamish, Allen J. Morrison, Philiph M. Rosenzweig and Andrew C. Inkpen, Mc-Graw Hill.

Transnational Management (1995) Christopher A. Bartlett and Sumantra Ghoshal, 2nd edition, Mc-Graw Hill.

Managing Across Borders: The Transnational Solution (1998) Christopher A. Bartlett and Sumantra Ghoshal, 2nd edition, Harvard Business School Press.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	3	% 15
Midterms	1	% 35
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	40
Study Hours Out of Class	15	120
Quizzes	3	3
Midterms	1	2
Final	1	2
Total Workload		167

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Comprehend the conceptual importance of the game in the field of communication, ability to implement the player centered application to provide design.
2)	Analyze, synthesize, and evaluate information and ideas from various perspectives.
3)	Analyze the key elements that make up specific game genres, forms of interactions, mode of narratives and understand how they are employed effectively to create a successful game.
4)	Understand game design theories and methods as well as implement them during game development; to make enjoyable, attractive, instructional and immersive according to the target audience.
5)	Understand the technology and computational principles involved in developing games and master the use of game engines.
6)	Understand the process of creation and use of 2D and 3D assets and animation for video games.
7)	Understand and master the theories and methodologies of understanding and measuring player experience and utilize them during game development process.
8)	Comprehend and master how ideas, concepts and topics are conveyed via games followed by the utilization of these aspects during the development process.
9)	Manage the game design and development process employing complete documentation; following the full game production pipeline via documentation.
10)	Understand and employ the structure and work modes of game development teams; comprehend the responsibilities of team members and collaborations between them while utilizing this knowledge in practice.
11)	Understand the process of game publishing within industry standards besides development and utilize this knowledge practice.
12)	Pitching a video game to developers, publishers, and players; mastering the art of effectively communicating and marketing the features and commercial potential of new ideas, concepts or games.