PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
IB4632 | International Business | Spring | 3 | 0 | 3 | 7 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi AYLA ESEN |
Course Lecturer(s): |
Dr. Öğr. Üyesi AYLA ESEN |
Recommended Optional Program Components: | None |
Course Objectives: | The main objective of this course is to provide relevant theoretical and practical insights to management students so that the real world of global business is better understood. |
The students who have succeeded in this course; I. Explores these challenges with a discussion of the strategic motivations that drive firms to invest abroad. II. Discusses the environmental forces shaping the firms’ decisions of going abroad. III. Focuses on international business strategies to create value from international operations, including opportunities created from recent technological breakthroughs in areas such as bandwidth and digitization. IV. Examines the organizational challenges involved in implementing such strategies internationally. V. Discusses the strategies of multinational enterprises that are willing to access triad markets as well as emerging economies of Asia, Latin America and Africa. |
1st Week: Introduction. 2nd Week: Globalization 3rd Week: National Differences in Political Economy 4th Week: Differences in Culture 5th Week: Political Economy of International Trade 6th Week: Foreign Direct Investment 7th Week: Regional Economic Integration 8th Week: Midterm 9th Week: The Strategy of International Business 10th Week: Entering Foreign Markets 11th Week: Global Production, Outsourcing and Logistics 12th Week: Global Marketing and R&D 13th Week: Global Human Resource Management 14th Week: General review and wrap-up. |
Week | Subject | Related Preparation |
1) | 1st Week: Introduction | |
2) | 2nd Week: Globalization | |
3) | 3rd Week: National Differences in Political Economy | |
4) | 4th Week: Differences in Culture | |
5) | 5th Week: Political Economy of International Trade | |
6) | 6th Week: Foreign Direct Investment | |
7) | 7th Week: Regional Economic Integration | |
8) | 8th Week: Review | |
9) | 9th Week: The Strategy of International Business | |
10) | 10th Week: Entering Foreign Markets | |
11) | 11th Week: Global Production, Outsourcing and Logistics | |
12) | 12th Week: Global Marketing and R&D | |
13) | 13th Week: Global Human Resource Management | |
14) | 14th Week: General review and wrap-up. |
Course Notes / Textbooks: | Global Business Today (2011) Charles W. L. Hill, 8th ed., McGraw-Hill. |
References: | Multinational Enterprises and the Global Economy (2008) John H. Dunning and Sarianna M. Lundan, 2nd. Edition, Edward Elgar, Cheltanham. International Business (2004) Griffin and Pustay, Prentice Hall, International Edition. International Management (2000) Paul W. Beamish, Allen J. Morrison, Philiph M. Rosenzweig and Andrew C. Inkpen, Mc-Graw Hill. Transnational Management (1995) Christopher A. Bartlett and Sumantra Ghoshal, 2nd edition, Mc-Graw Hill. Managing Across Borders: The Transnational Solution (1998) Christopher A. Bartlett and Sumantra Ghoshal, 2nd edition, Harvard Business School Press. |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 3 | % 15 |
Midterms | 1 | % 35 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 40 |
Study Hours Out of Class | 15 | 120 |
Quizzes | 3 | 3 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 167 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |