BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| BUSINESS ADMINISTRATION | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| IB4632 | International Business | Spring Fall |
3 | 0 | 3 | 7 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. AYLA ESEN |
| Course Lecturer(s): |
Assoc. Prof. AYLA ESEN |
| Recommended Optional Program Components: | None |
| Course Objectives: | In today’s competitive business environment where companies operate in a more integrated global economy, effective management of international operations stands as one of the key success factors. Even those entities who do not directly engage in international business are influenced by international events and by the business activities of their foreign competitors. Therefore, it is essential for any global player to develop a sound knowledge about the international business systems and dynamics of doing business abroad. For this end, this course provides students with basic knowledge regarding the economic, political, and cultural dimensions of international business and modes and strategies of foreign market entry. Major themes addressed include globalization, differences in the socio-economic, political, and cultural environments of international business, cross-national cooperation and agreements, methods of entering global markets and global strategies, and the organization/management of international business. |
Learning Outcomes
|
The students who have succeeded in this course; 1. Discuss how globalization and international business affect each other. 2. Explain how the economic, political/legal, and cultural environments affect international business operations. 3. Explain the basics of strategy and organization in an international firm. 4. Profile different types of entry modes and strategies firms use in international business. |
Course Content
| What is international business, globalization of markets and internationalization of the firm, the cultural environment of international business, political and legal systems in national environments, understanding emerging markets, strategy and organization in the international firm, exporting and global sourcing, FDI, collaborative ventures, licensing and franchising, marketing in the global firm, and a general overview of international business. The teaching methods of this course include lecture, case study, reading, discussion, collaboratie learning, educational game. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | 1st Week: Course Introduction | Review syllabus on Itslearning |
| 2) | 2nd Week: Topic 1. What Is International Business? | Review textbook Chapter 1 |
| 3) | 3rd Week: Topic 2. Globalization of Markets and Internationalization of the Firm | Review textbook Chapter 2 |
| 4) | 4th Week: Topic 3.The Cultural Environment of International Business | Review textbook Chapter 3 |
| 5) | 5th Week: Topic 4. Political and Legal Systems in National Environments | Review textbook Chapter 6 |
| 6) | 6th Week: Topic 5. Understanding Emerging Markets | Review textbook Chapter 8 |
| 7) | 7th Week:Topic 6. Strategy and Organization in the International Firm | Review textbook Chapter 12 |
| 8) | 8th Week: Mid-term Exam | Review Chapters 1-5 to study for midterm exam |
| 9) | 9th Week:Spring Break Week (no class) | |
| 10) | 10th Week: Topic 7. Exporting and Global Sourcing | Review textbook Chapter 13 |
| 11) | 11th Week: Topic 8. FDI, Collaborative Ventures, Licencing, Franchising | Review textbook Chapters 14 and 15 |
| 12) | 12th Week: Topic 9. Marketing in the Global Firm | Review textbook Chapter 16 |
| 13) | 13th Week:Group Project Presentations | May 9, for Section 1 May 6, for Section 2 |
| 14) | 14th Week: Group Project Presentations |
Sources
| Course Notes / Textbooks: | Global Business Today (2011) Charles W. L. Hill, 8th ed., McGraw-Hill. |
| References: | Cavusgil, S.T., Knight, G. and Reisenberger, J. (2020). International Business: The New Realities. 5th Edition. Pearson. Supplementary Material: Daniels, J., Radebaugh, L.H. and Sullivan, D. (2019). International Business. 16th Edition. Pearson. |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Project | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 30 | |
| PERCENTAGE OF FINAL WORK | % 70 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 18 | 5 | 90 |
| Project | 4 | 10 | 40 |
| Midterms | 1 | 1 | 1 |
| Final | 1 | 2 | 2 |
| Total Workload | 175 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to identify problems and ask right questions | |
| 2) | Having problem solving skills and developing necessary analytical attitude | |
| 3) | Comprehending theoretical arguments along with counter arguments in detail | |
| 4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | |
| 5) | Applying theoretical concepts in project planning | |
| 6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | |
| 7) | Increasing efficiency rate in business environment | |
| 8) | Developing innovative and creative solutions in face of uncertainty | |
| 9) | Researching to gather information for understanding current threats and opportunities in business | |
| 10) | Being aware of the effects of globalization on society and business while deciding | |
| 11) | Possessing digital competence and utilizing necessary technology | |
| 12) | Communicating in at least one foreign language in academic and daily life | |
| 13) | Possessing managing skills and competence | |
| 14) | Deciding with the awareness of the legal and ethical consequences of business operations | |
| 15) | Expressing opinions that are built through critical thinking process in business and academic environment |