PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POL4723	Philosophy of Social Sciences	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Assoc. Prof. ESRA ALBAYRAKOĞLU
Recommended Optional Program Components:	None
Course Objectives:	This course is devoted to exploring the political philosophy of Hannah Arendt, one of the most influential thinkers of the 20th century. The focus is on understanding Arendt’s critique of Western philosophy, with an emphasis on history as a developmental process towards the realization of human freedom. The main themes to be considered are totalitarianism, the rise of modernity, action and public sphere, power and freedom, revolutions, responsibility, and judgment. The first objective of the course is to provide an overview of Arendt’s work. The second objective of the course is to situate Arendt in the larger context of twentieth-century intellectual life and evaluate the contemporary significance of Arendt’s work. For this purpose, Arendt’s contribution to political philosophy and her response to predecessors in the tradition of Western philosophy will be critically examined.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course can;
I. Identify Hannah Arendt’s approach to some fundamental concept of political theory such as totalitarianism, the rise of modernity, action and public sphere, power and freedom, revolutions, responsibility, and judgment.
II. Critically examine the trajectory of her life’s work
III. Discuss the relationship of her work to the larger context of twentieth-century intellectual life
IV. Evaluate the contemporary significance of Arendt’s work.

Course Content

Totalitarianism, the rise of modernity, action and public sphere, power and freedom, revolutions, responsibility, and judgment.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Hannah Arendt’s Life and Work	• Majid Yar, “Hannah Arendt (1906-1975)”, Internet Encyclopedia of Philosophy http://www.iep.utm.edu/arendt/, Parts I, 2, and 3.
3)	Issues Surrounding the Eichmann Trial	• Eichmann in Jerusalem, Chapter 1, 4-12, 17-20
4)	Banality of Evil	• Eichmann in Jerusalem, 48-55, 136-138, 247-252
5)	Banality of Evil II	• “Hannah Arendt,” Margarethe von Trotta
6)	Midterm
7)	Understanding Totalitarianism	• The Origins of Totalitarianism, Preface to the First Edition, pp. vii-ix; Chapter 9, pp. 290-302
8)	Totalitarianism: Its tools and methods	• The Origins of Totalitarianism, Chapter 13, pp.460 – 479
9)	Reading the Human Condition	• Between Past and Future: Preface, pp.3-15 • The Human Condition, pp. 1-16, 22-33, 50-58 • Maurizio Passerin D’Entreves, “Hannah Arendt”, Stanford Encyclopedia of Philosophy http://plato.stanford.edu/entries/arendt/, Part 4.
10)	Midterm 2
11)	Problem of Modernity	• The Human Condition, pp. 38-49, 175-204, 294-
12)	Revolution	• On Revolution, pp.28-35, 47-58, 59-64, 75-77, 124-132.
13)	Truth and post-truth	• “Truth and Politics”
14)	GENERAL EVALUATION

Sources

Course Notes / Textbooks:	Arendt, Eichmann in Jerusalem Arendt, The Human Condition Arendt, On Revolution Arendt, The origins of Totalitarianism
References:	Articles in Course Package

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Presentation	1	% 10
Midterms	2	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	12	36
Study Hours Out of Class	12	102
Presentations / Seminar	1	0.5
Midterms	2	6
Final	1	3
Total Workload		147.5

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.