PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ECO2062 | Applied Statistics | Spring Fall |
3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Hybrid |
Course Coordinator : | Dr. Öğr. Üyesi SERKAN YEŞİLYURT |
Course Lecturer(s): |
Dr. Öğr. Üyesi AYSE ERTUĞRUL BAYKAN Prof. Dr. İPEK ALTINBAŞAK FARİNA |
Recommended Optional Program Components: | None |
Course Objectives: | To apply and interpret the results of a variety of statistical techniques from both descriptive and inferential statistics |
The students who have succeeded in this course; 1. The concept of the sampling distribution and to compute probabilities related to the sample mean and the sample proportion 2. To construct and interpret confidence interval estimates for the mean and the proportion 3. The basic principles of hypothesis testing and how to use hypothesis testing to test a mean or proportion 4. How to use hypothesis testing for comparing the difference between the means and proportion of populations 5. How to use one-way and two-way analysis of variance to test for differences among the means of several populations 6. How and when to use the chi-square test for contingency tables and how to use the chi-square test for a variance or standard deviation 7. How to use regression analysis to investigate the relationship between variables. |
Sampling and Sampling Distributions Sampling Distribution Properties Point and Interval Estimates Confidence Interval for population mean Confidence Intervals for the Population Proportion, π Fundamentals of Hypothesis Testing: One-Sample Tests Hypothesis Testing for Mean and Proportion Two-Sample Tests for Mean Two-Sample Tests for Proportion One-Way Analysis of Variance Two-Way Analysis of Variance Chi-Square Tests and Nonparametric Tests Introduction to Simple Linear Regression |
Week | Subject | Related Preparation |
1) | Sampling and Sampling Distributions | |
2) | Point and Interval Estimates | |
3) | Sampling Distribution Properties | |
4) | Confidence Interval for population mean | |
5) | Confidence Intervals for the Population Proportion, π | |
6) | Fundamentals of Hypothesis Testing: One-Sample Tests | |
7) | Hypothesis Testing for Mean and Proportion | |
8) | Review | |
9) | Two-Sample Tests for Mean | |
10) | Two-Sample Tests for Proportion | |
11) | Analysis of Variance | |
12) | Chi-Square Tests and Nonparametric Tests | |
13) | Introduction to Simple Linear Regression | |
14) | Review |
Course Notes / Textbooks: | Basic Business Statistics Concepts and Applications Mark L. Brenson, David M. Levine, Timothy C. Krehbiel, Pearson Education Prentice Hal. |
References: | . |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 4 | % 20 |
Midterms | 1 | % 35 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 16 | 3 | 48 |
Study Hours Out of Class | 14 | 7 | 98 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 150 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |