PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EUR4352	Intellectual Property Rights	Spring Fall	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :
Recommended Optional Program Components:	None
Course Objectives:	The main objective of the course is to provide the students with the concept and subjects of intellectual property rights. The protection of copyrights, patents, trademarks and industrial design rights will be looked at. Their place and use will be elaborated based on the relevant cases. A focus will be given to the international agreements on this issue as an effort of harmonization. The principle of free movement with IPRs will be elaborated together with limitations to these exceptional rights.

Learning Outcomes

The students who have succeeded in this course;
I. Define which rights are protected under the Intellectual Property Rights (IPRs) of the EU.
II. Assess trademarks, patents, industrial design rights and copyrights in the relevant course material.
III. Differentiate between trademark, patent and industrial design rights.
IV. Compare the rules of IPRs with the Competition Policy rules and assess the restrictive aspects of the latter.
V. Analyze the relationship of IPRs with the rules of Free Movement of Goods, Services, Persons and Capital of the Common Market.
VI. Assess the place of EU IPR regulations and directors with the international treaties on IPR.
VII. Define the place of IPR rules in the block exemption regulations of the EU.
VIII. Compare and contrast EU IPR rules with the rules of the WTO.

Course Content

The concept of Intellectual Property Rights
International Treaties and Agreements – Harmonization efforts of Intellectual Property Rights
Patent Law and Utility Models
Trademark Law
Industrial Design Law
Geographical Designations and Topographies of Semiconductors
Related Rights (Neighboring Rights)
Copyright Law
Copyright on the Internet
Use of Intellectual Property Rights and the Principle of Free Movement
Intellectual Property Rights and Competition Law – Licensing Agreements
Exhaustion of Intellectual Property Rights (Principle of Exhaustion of Rights)

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	The concept of Intellectual Property Rights	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
2)	International Treaties and Agreements – Harmonization efforts of Intellectual Property Rights	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
3)	Patent Law and Utility Models	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
4)	Trademark Law	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
5)	Industrial Design Law	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
6)	Geographical Designations and Topographies of Semiconductors	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
7)	Related Rights (Neighboring Rights)	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
8)	Copyright Law	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
9)	Copyright on the Internet	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
10)	Use of Intellectual Property Rights and the Principle of Free Movement	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
11)	Intellectual Property Rights and Competition Law – Licensing Agreements	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
12)	Exhaustion of Intellectual Property Rights (Principle of Exhaustion of Rights)	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
13)	Intellectual Property Rights- various subjects	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
14)	Intellectual Property Rights- various Subjects	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
15)	review	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
16)	final exam	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.

Sources

Course Notes / Textbooks:	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Presentation	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	15	4	60
Presentations / Seminar	1	32	32
Quizzes	3	6	18
Final	1	36	36
Total Workload			188

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.