| Language of instruction: |
English |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Hybrid
|
| Course Coordinator : |
Assoc. Prof. ESRA ALBAYRAKOĞLU |
| Recommended Optional Program Components: |
None |
| Course Objectives: |
Objective of this course is to provide theoretical basis, rules, and aspects of regional policy and regional development in EU countries. The course will get students familiar with the idea of Euro-pean Union regional policy and its evolution, institutions, mechanism, and financing. Essential part of the course will be focusing on contemporary problems of EU regional policy, regional development in selected countries, differences and priorities. The course will particularly analyze regional development processes and offer students a variety of ‘good practices’. Case study analysis will be an important component of the course. |
| Week |
Subject |
Related Preparation |
| 1) |
Introduction |
|
| 2) |
Historical Evolution of European Integration |
|
| 3) |
Institutions of the EU and the management of the EU budget |
|
| 4) |
The EU regional policy: An Overview |
|
| 5) |
Common Agricultural Policy and the emergence of rural development paradigm |
|
| 6) |
Emergence of rural development paradigm and NUTS methodology |
|
| 7) |
Implementation of the EU Regional Policy: Types of funds |
|
| 8) |
Mind-mapping presentations |
|
| 9) |
Midterm |
|
| 10) |
Impact of Economic Crisis on European Regions and Future Challenges |
|
| 11) |
Enlargement and Regional Development in Central and Eastern European Countries |
|
| 12) |
Case Studies: Mezzogiorno (Italy) and Catalonia (Spain) |
|
| 13) |
Student Presentations (Pecha Kucha) |
|
| 14) |
General Evaluation |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
|
| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
|
| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
|
| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
|
| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
|
| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
|
| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
|
| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
|
| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
|
| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
|
| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
|
| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
|
| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
|
| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
