PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ARC1023	Introduction to Architectural Culture	Spring Fall	2	0	2	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. SEMA ESEN SOYGENİŞ
Course Lecturer(s):	Dr. Öğr. Üyesi BERNA YAYLALI Prof. Dr. SEMA ESEN SOYGENİŞ
Recommended Optional Program Components:	None
Course Objectives:	The objective is to develop an understanding of architectural culture; principles of architectural design, construction, materials and context. The emphasis is on space, form, technology and materials characterized by particular ways of thinking, embedded in human culture.

Learning Outcomes

The students who have succeeded in this course;
Students who have succeeded in this course;

-Ability to read, write, speak and listen effectively
-Understanding of the diverse needs, values, behavioural norms, physical abilities, and social and spatial patterns that characterize different cultures and individuals and the implication of this diversity on the societal roles and responsibilities of architects.
-Understanding of the architect’s responsibility to work in the public interest, to respect historic resources, and to improve the quality of life for local and global neighbours.
-Understanding of the relationship between human behaviour, the natural environment and the design of the built environment.

Course Content

This course discusses architecture and architectural culture in the context of principles of architecture.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction / Scope of the Course
2)	Discussion: What is Architecture?
3)	History and Theory of Architecture Architecture as a Profession / Means of Communication
4)	Architecture/Space/Structure/Enclosure
5)	Architecture/Geometry
6)	Space / Form and Order
7)	Aesthetics/Proportion and Scale in Architecture
8)	Mid-Term Exam
9)	Space and Light
10)	Architecture and Function
11)	Architecture and Movement /Circulation / Promenade
12)	Architecture Structure / Materials
13)	Architecture/Context
14)	Discussion

Sources

Course Notes / Textbooks:

References:

-Arnhime R., Dynamics of Architectural Form, Berkeley, 1977
-Baker G.H., Design Strategies in Architecture.An Analysis of Form,VNR, New York, 1996
-Burden E., Elements of Architectural Design: A Visual Resource, VNR, New York, 1995
-Ching F., Architecture: Form Space and Order, VNR, New York, 1996
-Ching F., Interior Design, VNR, NY, 1987.
-Clark R., Presidents in Architecture, VNR,NY, 1985.
-Conway H., Understanding Architecture, Routledge, London, 1994.
-Giedion S., Space, Time and Architecture, Harvard U Press, 1982.
-Farrelly, L., The Fundamentals of Architecture, Academia, Singapore, 2007
-Farrelly, L. (Construction +Materiality/AVA Publishing) Yapım + Malzeme, Literatür, İstanbul,2012
-Kuban D., Mimarlık Kavramları, Yem Yayın, 4. Baskı, İstanbul, 1992.
-Palmer J., Dodson M., Design and Aesthetics, Routledge, NY, 1996
-Rasmussen, S.E., Experiencing Architecture, The MIT Press,Cambridge, 1982.
-Rapoport, A., House Form and Culture,Prentice Hall NJ, 1969
-Rudofsky, B., The Prodigious Builders, HBJ,USA, 1977
-Smithies K.W., Principles of Design in Architecture, VNR, New York, 1981
-Soygeniş, S., Mimarlık- Düşünmek, Düşlemek, Yapı Yayın, İstanbul, 2006
-Soygeniş,S.,M., İstanbul-An Urban Commentary, Birsen Yayın, Istanbul, 2006
-Unwin S., Analysing Architecture, Routledge, New York, 1997

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 0
Application	5	% 10
Homework Assignments	5	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	12	2	24
Study Hours Out of Class	7	9	63
Homework Assignments	5	2	10
Midterms	1	2	2
Final	1	2	2
Total Workload			101

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.