PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SEN3304	Human Computer Interaction	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi YÜCEL BATU SALMAN
Course Lecturer(s):	Dr. Öğr. Üyesi YÜCEL BATU SALMAN Prof. Dr. ADEM KARAHOCA RA MERVE ARITÜRK RA SEVGİ CANPOLAT
Recommended Optional Program Components:	None
Course Objectives:	Main objective is to understand the user centered design in software engineering. Human Computer Interaction is an important interdisciplinary studying area, both scholars and professionals. It covers computer science, anthropology and educational psychology, etc. User interface design issues are critical for encountering, end users’ needs in software development process and these topics will be given.

Learning Outcomes

The students who have succeeded in this course;
1. Define the basic terms and concepts related to human-computer interaction
2. Define the limits and human capabilities
3. Construct user and task analysis
4. Designe user interface and develop prototype
5. Identify the usability testing steps
6. Analyse the human perspective
7. Describe the importance of color and typography for user interfaces
8. Review the new user interface design techniques such as accessibility, globalization, and personalization.
9. Identify the hierarchical models represent a user’s task and goal structure
10. Identify new research areas of HCI.

Course Content

The course content is composed of hci fundamentals, making interactive systems natural, user modeling in user-centred system design, the user-centred system design process, task analysis, requirements gathering, storyboarding and prototyping, cognitive physiology, the model human processor, advancing simplistic theories, theories of human perception, observational evaluation and protocol analysis, experiments.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	What is interaction design?
2)	Understanding and Conceptualizing interaction
3)	Cognitive Aspects
4)	Social Interaction and Design
5)	Emotional Interaction and design
6)	Interfaces and Design
7)	Interfaces and Design principles
8)	Data Gathering Techniques
9)	Data analysis, interpretation and presentation
10)	The process of interaction design
11)	User Centered Interface Evaluation Techniques
12)	Project Presentations
12)	Project Presentations
14)	Project Presentations

Sources

Course Notes / Textbooks:	Preece, Rogers, Sharp, Interaction Design Beyond Human-Computer Interaction, 2015, 4th edition, Wiley, Serengül Smith Atakan, Human Computer Interaction, Thomson, 2006, ISBN: 1-84480-454-2 Alan Dix, Janet Finlay, Gregory D. Abowd, Russell Beale, Human – Computer Interaction, Third Edition, Pearson Prentice Hall.
References:	Yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	9	% 10
Project	1	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Laboratory	14	2	28
Project	1	8	8
Quizzes	9	5	45
Midterms	1	10	10
Final	1	20	20
Total Workload			139

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.