PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SEN3003	Software Project Management	Spring Fall	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi YÜCEL BATU SALMAN
Course Lecturer(s):	Dr. Öğr. Üyesi YÜCEL BATU SALMAN Dr. Öğr. Üyesi PINAR BÖLÜK
Recommended Optional Program Components:	None
Course Objectives:	Defining the software project lifecycle and defining the usual stages of a software project management. Implementing a variety of cost benefit evaluation techniques for choosing among competing project proposals and evaluating the risk. The course covers project planning, program management, project evaluation, software effort estimation, activity planning, risk management, monitoring and controlling, managing contracts, managing people and organizing teams, and software quality.

Learning Outcomes

The students who have succeeded in this course;
1. Describe the contents of a typical business plan
2. Construct project planning in an organized step-by-step manner.
3. Select an appropriate process model
4. Describe the software effort estimation
5. Produce an activity plan for a project
6. Identify the factors putting a project at risk
7. Identifying the resources required for a project
8. Manage the progress of projects
9. Select new staff into a project.
10. Select the best communication genres to support the coordination needs of a project.

Course Content

The course content is composed of the basics of software project management, project evaluation and programme management, project planning, selection of appropriate project approach, software effort estimation, activity planning, risk management, resource allocation, monitoring and control, managing contracts, managing people in software environment, working in teams, software quality.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Software Project Management
2)	Project Evaluation and Programme Management
3)	An Overview of Project Planning
4)	Selection of Appropriate Project Approach
5)	Software Effort Estimation
6)	Activity Planning
7)	Activity Planning
8)	Risk Management
9)	Resource Allocation
10)	Monitoring and Control
11)	Managing Contracts
12)	Managing People in Software Environment
13)	Working in Teams
14)	Software Quality

Sources

Course Notes / Textbooks:	Bob Hughes, Mike Cotterell, Software Project Management, McGraw Hill, 5th Edition. Harold Kerzner, Project Management: A Systems Approach to Planning, Scheduling, and Controlling, John Wiley & Sons.
References:	Yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 25
Midterms	1	% 25
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 25
PERCENTAGE OF FINAL WORK		% 75
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	5	15	75
Project	1	25	25
Midterms	1	14	14
Final	1	20	20
Total Workload			176

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.