PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
INE4009	Engineering Management	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor ÖZLEM KANGA
Course Lecturer(s):	Prof. Dr. MUSTAFA ÖZBAYRAK Prof. Dr. FAİK TUNÇ BOZBURA Instructor ÖZLEM KANGA
Recommended Optional Program Components:	None
Course Objectives:	This course is designed to develop an understanding of the roles, responsibilities, and skills required by individuals (managers and non-managers) in today’s changing organizations by analyzing the characteristics of successful managers and organizations. This process will also develop an awareness of the environmental conditions and pressures facing today’s managers and organizations. Specifically, students will become acquainted with the language of business management and the application of key concepts and theories to the “real world.”

Learning Outcomes

The students who have succeeded in this course;
- Explains what is ethical and what is not.
- Describes the nature of managerial decision making, leadership and strategy.
- Identifies the factors that influence managers’ choice of an organizational structure.
- Defines importance of motivation in team working.

Course Content

The course focuses on Managers and managing as well as the evaluation of management thought. Ethics & Social Responsibility, the roles of managers, organizational strategies and organizational Culture, Motivation and Leadership are also discussed.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Managers and managing
2)	Evaluation of Management Thought
3)	Evaluation of Management Thought
4)	Ethics & Social Responsibility
5)	Global environment
6)	Manager as a decision maker
7)	Manager as a planner and strategists
8)	Review of management history, Midterm Exam
9)	Functional Strategies: Value Chain Management
10)	Functional Strategies: Value Chain Management
11)	Managing organizational structure & Culture
12)	Control & Change Management
13)	Motivation
14)	Leadership

Sources

Course Notes / Textbooks:	Textbook: Chang, C. M. (2016). Engineering Management: Meeting the Global Challenges. Second edition.
References:	Current issues of Financial Times, Fortune, Business Week, The Economist, Harvard Business Review, Business Strategy Review and those of local business magazines Power, Capital and Platin, as well as the business section of daily local newspapers.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	5	% 20
Midterms	1	% 35
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	40
Study Hours Out of Class	15	84
Quizzes	10	15
Midterms	1	2
Final	1	2
Total Workload		143

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.