PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EEE4931	Special Topics in Electrical and Electronics Engineering I	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ŞEREF KALEM
Recommended Optional Program Components:	None
Course Objectives:	The aim of this course is to review the latest developments in electrical engineering. Topics may include but are not limited to image and video processing, speech processing, telecommunications, wireless networks, biomedical engineering. The students will conduct a literature survey on recent papers in a selected research topic and will present their results to the class. Students will also have an opportunity to discuss with local guest speakers.

Learning Outcomes

The students who have succeeded in this course;
1. Search for the recent papers
2. Review the recent papers
3. Identify the important articles about hot topics in the field
4. Identify the areas of controversy among research results if possible
5. Report the results of the literature review as a technical document
6. Present the results of the literature review in class
7. Discuss with local guest speakers

Course Content

Introduction to Special Topics in Electrical Engineering, guest speaker presentations, literature review, student presentations, writing a technical report

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Special Topics in Electrical Engineering
2)	Guest speaker presentation
3)	Guest speaker presentation
4)	Guest speaker presentation
5)	Guest speaker presentation
6)	Guest speaker presentation
7)	Guest speaker presentation
8)	Student presentation
9)	Student presentation
10)	Student presentation
11)	Student presentation
12)	Student presentation
13)	Student presentation
14)	Student presentation

Sources

Course Notes / Textbooks:	NA
References:	NA

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 20
Homework Assignments	1	% 30
Presentation	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 100
PERCENTAGE OF FINAL WORK		%
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	6	84
Homework Assignments	1	25	25
Total Workload			151

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.