PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4425	Wissen Akademi - Mobile Operating Systems & Applications	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi TEVFİK AYTEKİN
Course Lecturer(s):	Prof. Dr. TAŞKIN KOÇAK Dr. Öğr. Üyesi TEVFİK AYTEKİN Dr. Öğr. Üyesi ÖVGÜ ÖZTÜRK ERGÜN
Recommended Optional Program Components:	none
Course Objectives:	This course covers a comprehensive overview of mobile operating systems, application development, augmented reality, location based services, near-field communications (NFC), html 5.0 coded applications, and social networking based mobile applications.

Learning Outcomes

The students who have succeeded in this course;
The students will learn the state-of-the-art mobile operating systems and applications. In this course, the students are expected to acquire a valuable knowledge on fundamentals of mobile application development as well as get a basic understanding of augmented reality, location based services, and near-field communications (NFC). In addition, they will gain hands-on experience in programming and setting up the most popular mobile operating systems developed by different manufacturers, such as Apple iOS 4.0, BlackBerry OS, Android OS, Nokia Ovi, and Samsung Bada.

Course Content

Mobile Technologies Introduction
Global Mobile Trends
Introduction to Mobile Operating Systems
Apple iOS 4.0
BlackBerry OS
Android OS
Nokia Ovi
Samsung Bada
Location Based Services
Html 5.0 coded Apps.
Augmented Reality on Mobile Apps.
Social networking based Mobile Apps.
NFC (Near Field Communication)
Projects

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Mobile Technologies Introduction
2)	Global Mobile Trends
3)	Introduction to Mobile Operating Systems
4)	Apple iOS 4.0
5)	BlackBerry OS
6)	Android OS
7)	Samsung Bada
8)	Nokia Ovi
9)	Location Based Services
10)	Html 5.0 coded Applications.
11)	Augmented Reality on Mobile Applications.
12)	Social networking based Mobile Applications.
13)	NFC (Near Field Communication)
14)	Projects/presentations

Sources

Course Notes / Textbooks:	yok
References:	yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Field Work	1	% 10
Quizzes	2	% 20
Project	1	% 40
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Laboratory	8	2	16
Homework Assignments	4	5	20
Midterms	1	20	20
Final	1	20	20
Total Workload			118

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.