| Week |
Subject |
Related Preparation |
| 1) |
Introduction: What and why is interview?
|
|
| 2) |
Framing the structure for the interview. Deciding the issue and deciding the interviewee |
|
| 3) |
Reaching the sources: What to do for convincing the interviewee to speak |
|
| 4) |
The importance of being open minded. Examples of prejudiced interviews. |
|
| 5) |
Research and preparation for the interview I: Checking the former interviews and news coverage about the subject and/or the interviewee |
|
| 6) |
Research and preparation for the interview II: Library, Internet and googling |
|
| 7) |
Research and preparation for the interview III: Evaluating the bad and the good examples |
|
| 8) |
Preparing questions: Interviewers approach and interviewee’s speciality |
|
| 9) |
Where to interview? Possible technical problems to face |
|
| 10) |
Importance of taking notes, recording |
|
| 11) |
The art of “listening” and “responding” |
|
| 12) |
In class exercises: interview simulations |
|
| 13) |
Preparation for final project ; discussions about students’ ideas |
|
| 14) |
Evaluation of the semester |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
|
| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
|
| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
|
| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
|
| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
|
| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
|
| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
|
| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
|
| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
|
| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
|
| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
|
| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
|
| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
|
| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
