ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISL5956 | Organizational Development and Change | Spring |
3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | |
Course Lecturer(s): |
Dr. İBRAHİM AYHAN TON Assoc. Prof. HAKKI AKTAŞ |
Recommended Optional Program Components: | None |
Course Objectives: | The purpose of this course, is to understand the definitions of "change" and "improvement" to develop the performance and the dynamics of an organization. Moreover, the concept of "organizational learning" which is the keystone of the organizational development and change will be emphasized. |
The students who have succeeded in this course; The students who succeeded in this course; - will be able to recognize why change is important for organizations - will be able to gain knowledge about learning organizations - will be able to gain knowledge about organizational development. - will be able to define resistance to organizational change. - will be able to find solutions to resistance to change problems. |
More and more organizations today face a dynamic and changing environment. This, in turn, is requiring the organizations to adapt. “Change or die!” is the rallying cry among today’s managers worldwide. Change types, process, the resistance to change and overcoming resistance to change, methods of organizational development, challenges and opportunities of the future are the subjects that we will discuss in class. |
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9) | Midterm Exam | |
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15) | Final Exam |
Course Notes / Textbooks: | Örgütsal Davranış alanındaki doktora yıllarından bugüne çeşitli kitaplardan oluşturulmuş ders notları ve makaleler, işdünyasındaki 20 yıllık deneyimden gelen uygulama bilgisi |
References: | Stephen Robbins, Timothy Judge, OB, Pearson-Prentice Hall, 2011 |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Application | 13 | 48 |
Study Hours Out of Class | 14 | 81 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 175 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |