PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ISL5951	Training and Development	Spring Fall	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. BURÇAK VATANSEVER DURMAZ
Course Lecturer(s):	Prof. Dr. FAİK TUNÇ BOZBURA Prof. Dr. CANAN ÇETİN Dr. Öğr. Üyesi UMUT EROĞLU Assoc. Prof. DUYGU KIZILDAĞ Instructor MUHAMMED VEFA ARIKAN
Recommended Optional Program Components:	None
Course Objectives:	The purpose of this course, is to provide information about the functions of the education and development in the organizations. This function, includes the determination of the need analysis and development, control of the related activities and focuses all of the activities covers a wide range of its related areas.

Learning Outcomes

The students who have succeeded in this course;
Students finishing this course successfully,

- will have the ability to know the education and development functions of the organizations.

- will have the ability to determine the training needs of the employees, design educational programs, retreats according to these needs, evaluation of the investments to the education and development;

Course Content

Introduction to the Human Resources Management
Introduction to the concept of Education and Development
Strategic Education and Development
Requirement Designation
Education and Development: Program Planning
Transfer in Education
Evaluation of the Education and Development Plan
Labor Improvement
Traditional Methods in Education and Development
New Technologies in Education and Development
Future of Education and Development Function

Project Presentations.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	project presentations	project presentations
1)	Introduction to Human resource Management	book
2)	Inroduction to training and development	book
3)	strategic training and development	book
4)	need analysis	book
5)	Learning - Designing training and development program	book
6)	transfer of learning	book
7)	midterm	.
8)	Evaluation of training and development Plan	book
9)	Employee development	book
10)	Traditional training and development methods	book
11)	The use of new technologies in training and development methods	book
12)	The future of the training and development function	book
13)	project presentations	project presentations
14)	project presentations	project presentations
15)	final	.

Sources

Course Notes / Textbooks:	 Raymond A. NOE, İnsan Kaynaklarının Eğitim ve Gelişimi, 1.Bası, (Çev. Canan ÇETİN), İstanbul: Beta Yayınları, 2007.  Raymond A. NOE, Employee Training & Development, New York: Irwin/McGraw-Hill, 1999.
References:	Training in Organizations, Needs Assesment, Development, and Evaluation Irwin L. Goldstein, Brooks & Cole pub. Monterey, California, 2001 Organizasyonlarda Etkili Öğrenme Stratejileri, Doç. Dr. Pınar Tınaz, MESS Yayın No: 334, 2000.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Project	1	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Application	14	96
Study Hours Out of Class	13	54
Midterms	1	6
Final	1	2
Total Workload		200

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.