BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| BUSINESS ADMINISTRATION | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| REK5302 | Cases in Advertising | Spring Fall |
3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | Turkish |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor DEMİR KARPAT POLAT |
| Course Lecturer(s): |
Prof. Dr. ALİ ATIF BİR |
| Recommended Optional Program Components: | None |
| Course Objectives: | The course aims to enable students to discuss tools, techniques and implementations of advertising referring relevant theory, concepts and methods. The course also aims to enable students to understand and interpret dynamics and methods of the advertising industry strategically and creatively. |
Learning Outcomes
|
The students who have succeeded in this course; 1)will be able to evaluate recent advertising practices 2)will be able to identify the dynamics of advertising industry and fundumental approaches 3)will be able to manage creative process 4)will be able to produce creative concepts |
Course Content
| In this course it is turned to practice what students learn in theory regarding principles of advertising. Theories used in advertising campaigns are analysed comparatively. The benefits of using strategic and creative perspective simultanously are identified. In the light of this perspective, advertising campaigns are evaluated by using strategic and creative perspective simultanously. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction | |
| 2) | Strategic analysis of an advertising campaign and myths about creative process of advertising | |
| 3) | ||
| 4) | Analysis of advertising campaigns | Preparation of homework |
| 5) | Analysis of advertising campaigns | Preparation of homework |
| 6) | Advertising dynamics in Turkey and new approaches | |
| 7) | Analysis of advertising campaigns | Preparation of homework |
| 8) | Analysis of advertising campaigns | Preparation of homework |
| 9) | Advertising dynamics in the world and new approaches | |
| 10) | Analysis of advertising campaigns | |
| 11) | Analysis of advertising campaigns | Preparation of homework |
| 12) | Recent successful advertising campaigns and new trends in advertising | |
| 13) | Analysis of advertising campaigns | Preparation of homework |
| 14) | Evaluation of creative ideas | presentation |
Sources
| Course Notes / Textbooks: | Course notes will be given weekly. |
| References: | 1. Satan reklam yaratmak, Luke Sullivan, 2001, Mediacat Hey Whipple Squeeze This: A guide to creating great ads 2. Bir reklamcının itirafları, David Ogilvy,2008, Reklamcılık Vakfı Yayınları Confessions of an Advertising Man |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 0 |
| Homework Assignments | 1 | % 40 |
| Final | 1 | % 60 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 48 |
| Study Hours Out of Class | 14 | 48 |
| Homework Assignments | 14 | 43 |
| Final | 14 | 53 |
| Total Workload | 192 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to identify problems and ask right questions | |
| 2) | Having problem solving skills and developing necessary analytical attitude | |
| 3) | Comprehending theoretical arguments along with counter arguments in detail | |
| 4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | |
| 5) | Applying theoretical concepts in project planning | |
| 6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | |
| 7) | Increasing efficiency rate in business environment | |
| 8) | Developing innovative and creative solutions in face of uncertainty | |
| 9) | Researching to gather information for understanding current threats and opportunities in business | |
| 10) | Being aware of the effects of globalization on society and business while deciding | |
| 11) | Possessing digital competence and utilizing necessary technology | |
| 12) | Communicating in at least one foreign language in academic and daily life | |
| 13) | Possessing managing skills and competence | |
| 14) | Deciding with the awareness of the legal and ethical consequences of business operations | |
| 15) | Expressing opinions that are built through critical thinking process in business and academic environment |