PUBLIC RELATIONS
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1634	Exploring the Future of Agriculture	Spring	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Assist. Prof. MÜGE KESİCİ
Recommended Optional Program Components:	yok
Course Objectives:	The aim of this course is to present the developmental stages of agriculture through human history and the projection into the future. In addition, it is to ensure that they have information about how today's technologies and possible future scenarios will affect and direct agriculture. At the end of the course, students will design the agriculture of the future with the knowledge they have acquired.

Learning Outcomes

The students who have succeeded in this course;
1. Gain information about agriculture history.
2. Comprehend the contribution of technology to the agriculture.
3. Learn about agricultural revolutions.
4. Learn technological examples in agriculture.
5. Understand the relationship between agriculture and technology.
6. Gain knowledge about GMOs.
7. Learn AI, GPS and drone technology in agriculture.
8. Have foresight about the future of agriculture

Course Content

Students who responsible the course are expected to follow the course in MSTeams during the course hours.

Students who have questions can have either an online or a face-to-face meeting with the instructor during the office hours.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course	yok
2)	Agriculture history	yok
3)	Agricultural revolutions	yok
4)	Technology and Agriculture Relation	yok
5)	Food safety and GMOs	yok
6)	Green Biotechnology	yok
7)	Information Technologies in Agriculture	yok
8)	Mid term exam	yok
9)	Artificial Intelligence Technology in Agriculture	yok
10)	Greenhouse technologies in Agricultural production	yok
11)	Talking Plants	yok
12)	GPS and GIS Systems in Agriculture	yok
13)	Student assignment presentations	yok
14)	Student assignment presentations	yok

Sources

Course Notes / Textbooks:	ArtificiAl intelligence in Agriculture, CRC Press, 2022. Ed: Rajesh Singh FAO, The Future of Food and Agriculture: Trends and Challenges, 2017. Scientific papers
References:	ArtificiAl intelligence in Agriculture, CRC Press, 2022. Ed: Rajesh Singh FAO, The Future of Food and Agriculture: Trends and Challenges, 2017. Bilimsel makaleler

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	13	3	39
Presentations / Seminar	2	6	12
Homework Assignments	1	10	10
Midterms	1	2	2
Final	1	2	2
Total Workload			104

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.