PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ACL4002	Ethnic Literature	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi HATİCE ÖVGÜ TÜZÜN
Course Lecturer(s):	Prof. Dr. GÖNÜL BAKAY
Recommended Optional Program Components:	None
Course Objectives:	To introduce the student to the literature of the major ethnic groups in the United States and examine the cultural contexts and literary traditions from which such literature emanates.

Learning Outcomes

The students who have succeeded in this course;
Familiarization with a variety of themes and literary styles outside (what used to be) the traditional canon, and an awareness of the multiple facets of US identity.

Course Content

Diverse issues prevalent in multi-etnic America to be debated through the reading of five novels pertaining to Native Americans, African Americans, Latinos, and Asian Americans, as well as of passages from autobiographies of ethnic authors, and from theoretical work by various scholars. Watching parts of Roots to be added if there is time.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	General Introduction	Reading
2)	Analysis /Discussion of House Made of Dawn	Reading
3)	House Made of Dawn continued	Reading
4)	Passages from theoreticians	Reading
5)	Discussion /Analysis of The Color Purple	Reading
6)	The Color Purple continued	Reading
7)	Roots
8)	Discussion /Analysis of Bless Me Ultima	Reading
9)	Bless Me Ultima continued	Reading
10)	Jasmine	Reading
11)	Jasmine continued	Reading
12)	Discussion /Analysis of Joy-Luck Club	Reading
13)	Joy-Luck Club continued	Reading
14)	Passages from autobiographies	Reading
15)	Final Examination
16)	Final Examination

Sources

Course Notes / Textbooks:

N. Scott Momaday, House Made of Dawn ( New York: Harper Perennial, 1999).
Alice Walker, The Color Purple (Orlando, FL: Mariner Books, 2006).
Rudolfo Anaya, Bless Me Ultima (New York: Grand Central Publishing, 1994).
Amy Tan, The Joy Luck Club (London: Penguin, 2006).
Bharati Mukherjee, Jasmine (New York: N. Scott Momaday, House Made of Dawn ( New York: Harper Perennial, 1999).
Alice Walker, The Color Purple (Orlando, FL: Mariner Books, 2006).
Rudolfo Anaya, Bless Me Ultima (New York: Grand Central Publishing, 1994).
The tv series Roots

References:

Passages from:
Henry Louis Gates Jr., The Signifying Monkey: A Theory of African-American Literary Criticism.
Werner Sollors, Beyond Ethnicity
Gloria Anzaldua, Borderlands/La Frontera
W. E. B. Du Bois, The Souls of Black Folk
Edward Said, Out of Place
Richard Rodriguez, Hunger of Memory
Marie Lauret et al., Beginning Ethnic American Literature

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	16	% 20
Midterms	2	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	12	4	48
Presentations / Seminar	1	4	4
Homework Assignments	5	8	40
Midterms	1	8	8
Final	1	10	10
Total Workload			152

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.