PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ACL3004	American Novel II	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi HATİCE ÖVGÜ TÜZÜN
Course Lecturer(s):	Prof. Dr. GÖNÜL BAKAY Dr. Öğr. Üyesi HATİCE ÖVGÜ TÜZÜN
Recommended Optional Program Components:	none
Course Objectives:	This course will cover sample stories and novels written in the 20th century of the USA. Works to be studied shall be selected from writers of naturalism, impressionism, modernism and other literary movements of the post-war generation writers like S. Anderson, J. London, E. Hemingway, F.S. Fitzgerald, T. Capote, W. Faulkner, J. Steinbeck, K. A. Porter, J. Kerouac, T. Capote; C. Mc Cullers, F. O’Connor, J. D. Salinger, J. Updike, T. Morrison and P. Auster.

Learning Outcomes

The students who have succeeded in this course;
1. The students will do an extensive reading of the 20th Century-American literature till the 80s.
2. They will develop an insight about Modernism and lost generation.
3. They will develop an insight about the significance of the novel genre as representing certain decades in history.
4. They will learn about the major literary movements of the 20th Century USA, namely modernism, naturalism, realism and symbolism.
5. They will learn about war and post-war writing, the Beat, realists and post-moderns in addition to multiculturalism in the novel.
6. They will learn about the basic ideas and concepts that shape the imagination of the writers’ of the 20th Century.
7. They will develop the ability to analyze and discuss major issues of the American Novel in the 20th Century both orally in class and in their essays in exams.

Course Content

F. Scott Fitzgerald, The Great Gatsby, Sherwood Anderson, “Death in the Woods”,John Steinbeck, The Grapes of Wrath, William Faulkner ve 1940lar; üç kısa romanından biri: Three Famous Short Novels: Spotted Horses, Old Man, and The Bear (1942, novellas),Ernest Hemingway ve 1950ler,The Old Man and the Sea,Truman Capote, “Children on Their Birthdays”,Jerome David Salinger The Catcher in the Rye,Jack Kerouac & 1960lar, On the Road,Toni Morrison & the 1970ler, The Bluest Eye,Paul Auster & 1980ler, The City of Glass/Cam Kent (New York Üçlemesi’nin ilk kitabı)

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Modernism and the 1920s The Lost Generation	F. Scott Fitzgerald, The Great Gatsby
2)	Naturalism & Modernism	Sherwood Anderson, “Death in the Woods”
3)	Naturalism, 1930s, The Great Depression	John Steinbeck, The Grapes of Wrath
4)	1930s, Naturalism & The Great Depression	Comparative discussion of the cult movie by H. Ford: The Grapes of Wrath, with the novel
5)	William Faulkner and the 1940s	A Rose for Emily and Other Stories (1942, short stories) Three Famous Short Novels: Spotted Horses, Old Man, and The Bear (1942, novellas)
6)	Ernest Hemingway, and the 1950s	The Old Man and the Sea
7)	Ernest Hemingway	The Old Man and the Sea
8)	Review
9)	Truman Capote	“Children on Their Birthdays”
10)	Jerome David Salinger	The Catcher in the Rye
11)	Jack Kerouac & and 1960s	On the Road
12)	Jack Kerouac & and 1960s	On the Road
13)	Toni Morrison & the 1970s	The Bluest Eye
14)	Paul Auster & the 1980s	The City of Glass (first book of The New York Trilogy)
15)	Final Exam
16)	Final Exam

Sources

Course Notes / Textbooks:	Okuma listesindeki yapıtlar, the reading list & Heath Anthology of American Literature, Volume II
References:	The Reading Material, Heath Anthology of American Literature, Volume II

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	9	% 10
Quizzes	4	% 10
Presentation	1	% 10
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Presentations / Seminar	1	5	5
Quizzes	4	4	16
Midterms	1	30	30
Final	1	30	30
Total Workload			123

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.