BUSINESS ADMINISTRATION
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4220	KOÇTAŞ - Innovative Approaches in Home Improvement Retail	Fall Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Prof. Dr. YAVUZ GÜNALAY
Recommended Optional Program Components:	None
Course Objectives:	Introduction of the retailing Retail Management Store management and Omnichannel Today and the future of Retailing How do we prepare for the future with innovative approaches?

Learning Outcomes

The students who have succeeded in this course;
1) Today and Tomorrow of the retail industry
2) What is Home Improvement Retailing?
3) Acquiring knowledge on the implementations/applications regarding Home Improvement Retailing.

Course Content

Fundemantals of retail, the dynamics of home improvement retailing , internal and external environmental factors affecting retail management, brand management, customer relationship management, product placement and visual editing, category management process, sales and service from different channels (omnichannel), store atmosphere, retailing techniques, supply chain, logistics management and warehouse management.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Category Management
2)	Demand Planning for Retail
3)	Warehouse and Logistics Management (in Warehouse)
4)	Store Management
5)	Store Visit
6)	Customer Journey Management and being an inspritional brand
7)	Human Resources
8)	Merchandising
9)	Digital transformation,innovation and process improvement in retail management
10)	Finance Management
11)	Sales Management in retail
12)	Omnichannel
13)	CEO Talk
14)	Team Coaching
15)	Final Exam

Sources

Course Notes / Textbooks:	Lecturer's notes
References:	Yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Midterms	1	% 30
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	21	5	105
Midterms	1	2	2
Final	1	2	2
Total Workload			151

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Being able to identify problems and ask right questions	3
2)	Having problem solving skills and developing necessary analytical attitude	3
3)	Comprehending theoretical arguments along with counter arguments in detail	2
4)	Gaining awareness of lifelong learning and being qualified for pursuing graduate education	1
5)	Applying theoretical concepts in project planning
6)	Communicating efficiently by accepting differences and carrying out compatible teamwork	1
7)	Increasing efficiency rate in business environment	3
8)	Developing innovative and creative solutions in face of uncertainty	4
9)	Researching to gather information for understanding current threats and opportunities in business	4
10)	Being aware of the effects of globalization on society and business while deciding	4
11)	Possessing digital competence and utilizing necessary technology	3
12)	Communicating in at least one foreign language in academic and daily life	2
13)	Possessing managing skills and competence	3
14)	Deciding with the awareness of the legal and ethical consequences of business operations	2
15)	Expressing opinions that are built through critical thinking process in business and academic environment	4