DIGITAL GAME DESIGN
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA2111	Business Case Studies	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ELİF OKAN
Course Lecturer(s):	Instructor MARKUS CHRISTIAN SLEVOGT
Recommended Optional Program Components:	None
Course Objectives:	- To analyse and understand real strategic business situations and draw the right conclusions - Understanding Strategic Management and its tools as much as their application in real business cases - Understanding the above in the context of Turkish family businesses

Learning Outcomes

The students who have succeeded in this course;
At the end of the course, you will be able to:
1. Better understand a company’s strategic problem
2. Use tools to analyse this problem and to recommend mitigation measures
3. Understand the special complexity of corporations in general and Turkish family businesses in particular

Course Content

Strategic Mangament and its tools as much as their application in real business cases.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Family Businesses & Strategic Management	Read slide decks and selected material
2)	Introduction into the semester's Main Case Study	Read slide decks and selected material
3)	Strategy History & Theory	Read slide decks and selected material
4)	Corporate Financials / Shareholder Value	Read slide decks and selected material
5)	Vision / Mission & Corporate Strategy	Read slide decks and selected material
6)	Environmental Ecology	Read slide decks and selected material
7)	Competitive Position	Read slide decks and selected material
8)	Industry Case Study on Competitive Positioning	Read slide decks and selected material
9)	Resources & Capabilities	Read slide decks and selected material
10)	Competitive Repositioning & Strategic Options	Read slide decks and selected material
11)	Implementation & Strategic Control	Read slide decks and selected material
12)	Main Case Study	Read slide decks and selected material
13)	Main Case Study	Read slide decks and selected material
14)	Review for Exam Preparation	Read slide decks and selected material

Sources

Course Notes / Textbooks:

Literature (provided on ItsLearning Resources):
• Stephen Cummings, Duncan Angwin: Strategy Builder, How to create and communicate more effective strategies, John Wiley and Sons, 2015.
• Alex Osterwalder et al.: Value Proposition Design, John Wiley & Sons, 2014. • Chan Kim and Renee Mauborgne: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Harvard Business Review Press, 2005.
• Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel: Strategy Safari, The Free Press, New York, 1998.

References:

Slide Decks (provided on ItsLearning Resources)

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 15
Presentation	1	% 15
Project	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	7	98
Presentations / Seminar	1	3	3
Project	1	10	10
Final	1	2	2
Total Workload			155

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Comprehend the conceptual importance of the game in the field of communication, ability to implement the player centered application to provide design.
2)	Analyze, synthesize, and evaluate information and ideas from various perspectives.
3)	Analyze the key elements that make up specific game genres, forms of interactions, mode of narratives and understand how they are employed effectively to create a successful game.
4)	Understand game design theories and methods as well as implement them during game development; to make enjoyable, attractive, instructional and immersive according to the target audience.
5)	Understand the technology and computational principles involved in developing games and master the use of game engines.
6)	Understand the process of creation and use of 2D and 3D assets and animation for video games.
7)	Understand and master the theories and methodologies of understanding and measuring player experience and utilize them during game development process.
8)	Comprehend and master how ideas, concepts and topics are conveyed via games followed by the utilization of these aspects during the development process.
9)	Manage the game design and development process employing complete documentation; following the full game production pipeline via documentation.
10)	Understand and employ the structure and work modes of game development teams; comprehend the responsibilities of team members and collaborations between them while utilizing this knowledge in practice.
11)	Understand the process of game publishing within industry standards besides development and utilize this knowledge practice.
12)	Pitching a video game to developers, publishers, and players; mastering the art of effectively communicating and marketing the features and commercial potential of new ideas, concepts or games.