PUBLIC RELATIONS
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ENG1003	Communications Skills and Academic Reporting I	Fall	2	2	3	4

Basic information

Language of instruction:	English
Type of course:	Must Course
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Instructor GÜLSEN AKDENİZ HOCAOĞLU
Course Lecturer(s):	Instructor AYŞEGÜL ÖZDEMİR Instructor NİLGÜN KARA Instructor YALÇIN GÜDEN Instructor DAMLA ŞATANA Instructor HANDE MİNE İMREN Instructor IŞIL BURSALI Instructor SEVTAP SIVIŞ Instructor ANIL GÜNAYDIN Instructor SERKAN GÜLŞEN Instructor NURAN YAŞAYAN Instructor ÇERAĞ ŞAHİN Instructor İREM SARI Instructor GAMZE DEMİR Instructor ÜLGEN ACAR Instructor DUYGU CAN Instructor GÜLSEN AKDENİZ HOCAOĞLU Instructor ÖZEN ÖNGÖREN Instructor EBRU AKER Instructor İSA BEKTAŞ Instructor ZEYNEP YÜCEL
Recommended Optional Program Components:	None
Course Objectives:	1. to demonstrate academic language learning strategies with examples 2. to transfer the fundamentals of Academic English 3. to illustrate academic language use with examples 4. to report results and comments in an academic style and format

Learning Outcomes

The students who have succeeded in this course;
1. to guess unknown vocabulary from context
2. to use complex sentence structures and academic phrases
3. to identify the audience, tone, and purpose in academic writing
4. to analyze coherence, cohesion, and unity in academic writing
5. to paraphrase
6. to summarize
7. to apply rules and conventions of academic writing

Course Content

EAP language skills based on the definition of CEFR B2 Level

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course requirements, syllabus, evaluation system and materials	Stated in the syllabus.
2)	Exploiting academic texts to develop an understanding of academic language and vocabulary use	Stated in the syllabus.
3)	Writing A Paragraph in the Academic Context 1) Understanding the requirements of a question 2) Generating a claim based on the given question 3) Selecting/identifying the ideas to support the claim 4) Distinguishing between fact and opinion 5) Understanding the rationale of in-text citation Assignment: Graded tests on the e-learning platform	Stated in the syllabus.
4)	1) Understanding cause-effect language 2) Understanding the purpose of the text 3) Understanding the main idea of the paragraphs 4) Distinguishing between main ideas and supporting ideas Assignment: Graded tests on the e-learning platform	Stated in the syllabus.
5)	1) Understanding the steps of paraphrasing 2) Practicing paraphrasing 3) Producing complex sentences using academic vocabulary Assignment: Writing task on paraphrasing	Stated in the syllabus.
6)	1) Understanding the purpose of the text 2) Understanding the main idea of the paragraphs 3) Identifying the importance of cohesive devices in academic context 4) Distinguishing between main ideas and supporting ideas 5) Exploiting academic texts to develop an understanding of academic language and vocabulary use Assignment: Graded tests on the e-learning platform	Stated in the syllabus.
7)	Revision and feedback In-class revision and extra practices for the midterm exam	Stated in the syllabus.
8)	Midterm Exam Week
9)	1) Feedback on the midterm exam 2) Understanding the steps of summarizing 3) Practicing summarizing	Stated in the syllabus.
10)	1) Exploiting academic texts to develop an understanding of academic language and vocabulary use 2) Reading the article selectively 3) Integrating the selected ideas through paraphrasing 4) Integrating the selected ideas through summarizing Assignment: Graded tests on the e-learning platform	Stated in the syllabus.
11)	1) Exploiting academic texts to develop an understanding of academic language and vocabulary use 2) Understanding the purpose of the text 3) Understanding the main idea of the paragraphs 4) Distinguishing between main ideas/opinion and supporting ideas/facts 5) Understanding the rationale of in-text citation 6) Identifying the importance of cohesive devices in academic context 7) Guessing unknown vocabulary from context 8) Identifying pronoun reference Assignment: Graded tests on the e-learning platform	Stated in the syllabus.
12)	1) Developing academic vocabulary through exposure to academic texts 2) Developing academic language through exposure to academic texts 3) Identifying the importance of cohesive devices in academic context 4) Reading the article selectively 5) Integrating the selected ideas through paraphrasing 6) Integrating the selected ideas through summarizing Assignment: Writing an academic summary	Stated in the syllabus.
13)	Overall Feedback for the writing assignment Extra Writing Practice (practising summarizing)	Stated in the syllabus.
14)	Revision and feedback	Stated in the syllabus.

Sources

Course Notes / Textbooks:	Modern Diller Bölüm hocalarının hazırladığı materyaller, ve Internet kaynakları Materials prepared by the instructors of the Modern Languages Department and Internet resources
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Application	6	% 15
Homework Assignments	2	% 0
Midterms	1	% 30
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	4	56
Application	6	6	36
Homework Assignments	2	2	4
Midterms	1	2	2
Final	1	2	2
Total Workload			100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media	4
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.	1
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.	3
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.	1
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.	1
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.	2
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.	1
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.	1
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.	1
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.	1
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.	1
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.	1
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.	1
14)	To be able to recognize national and international, social and cultural dimensions of public relations.	1