VCD3123 Corporate Identity DesignBahçeşehir UniversityDegree Programs ENERGY SYSTEMS ENGINEERINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
VCD3123 Corporate Identity Design Spring 2 2 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi İPEK TORUN
Course Lecturer(s): Instructor MATİLDE WOL
Recommended Optional Program Components: None
Course Objectives: The primary objectives of this course are to give students the theoretical knowledge and practical design skills associated with the creation and maintenance of a corporate visual identity. Students develop critical interpersonal communication, analytical and design skills connected with the process of designing a corporate identity package for a client.
Students investigate the use of symbols, the psychological implications of colour and typographic communications in relation to their application across a broad spectrum of surfaces and materials.

Learning Outcomes

The students who have succeeded in this course;
1) Analyze world brands and typography
2) Discussing corporate needs
3) Review brands theoretical principles
4) Define the parts of the logotype
5) Review brands design principles
6) Execute stationery’s structures
7) Identify the needs for corporate analysis
8) Execute corporate standards manual

Course Content

Analysis of the brands, logo design, corporate identity manual topics are discussed.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the course and syllabus review. CW: Course requirements. HW: Providing examples of different sector’s brands
2) Creating an Identity CW: Analysing world brands and typografy HW: Choosing sector
3) Students will conduct a corporate needs analysis and work on preliminary concepts CW: Discusing corporate needs / logo’s drafts HW: Providing examples of Turkish brands
4) Research/Chossing a brand (different for each student) CW: Brand analogies /preparing logotype alternatives
5) Presenting concepts and pre-resolved designs CW: Preparing logotype alternatives HW: Logo’s fine tunning
6) Presentation & Critique: Depth & clarity of analysis- Originality & visual impact- Practicality of the mark – CW: Logo’s fine tunning HW: Preparing booklet
7) Review Presentation of the booklet(A4): Logotype: black-white, color, minimal size, background usages
8) Research/Chossing a brand (same for all the students) CW: Research /brand analogies. HW: Preparing first alternatives
9) Introduction to related trade services, information on copyright laws, registration of trademarks, business structures, documents, signage and stationery design. CW: Logotype’s fine tunning HW: Creating stationery’s structure
10) Conducting a corporate needs analysis and work on preliminary concepts (1) CW: Corporate analysis/ stationery’s structures HW: Preparing stationary and merchandise
11) Conducting a corporate needs analysis and work on preliminary concepts (2) CW: Researching various corporate identity manuals
12) Producing a draft corporate standards manual for the guidance of persons charged with the application and control of the identity.
13) Producing the final corporate standards manual suitable for inclusion in their portfolio.
14) Corporate Standards manual presentation


Course Notes / Textbooks: Ders Anlatımları , Kütüphane & Site Araştırmaları, Tartışmalar, Sunumlar, Uygulamalar Lectures , Library& Site Researches, Discussions, Demonstrations, Applications

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 15 % 20
Presentation 1 % 25
Midterms 1 % 25
Final 1 % 30
Total % 100
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Application 14 28
Midterms 14 28
Final 13 26
Total Workload 124

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
Program Outcomes Level of Contribution
1) Build up a body of knowledge in mathematics, science and Energy Systems Engineering subjects; use theoretical and applied information in these areas to model and solve complex engineering problems.
2) Ability to identify, formulate, and solve complex Energy Systems Engineering problems; select and apply proper modeling and analysis methods for this purpose.
3) Ability to design complex Energy systems, processes, devices or products under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose.
4) Ability to devise, select, and use modern techniques and tools needed for solving complex problems in Energy Systems Engineering practice; employ information technologies effectively.
5) Ability to design and conduct numerical or pysical experiments, collect data, analyze and interpret results for investigating the complex problems specific to Energy Systems Engineering.
6) Ability to cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working on Energy Systems-related problems
7) Ability to communicate effectively in English and Turkish (if he/she is a Turkish citizen), both orally and in writing. Write and understand reports, prepare design and production reports, deliver effective presentations, give and receive clear and understandable instructions.
8) Recognize the need for life-long learning; show ability to access information, to follow developments in science and technology, and to continuously educate oneself.
9) Develop an awareness of professional and ethical responsibility, and behave accordingly. Be informed about the standards used in Energy Systems Engineering applications.
10) Learn about business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development.
11) Acquire knowledge about the effects of practices of Energys Systems Engineering on health, environment, security in universal and social scope, and the contemporary problems of Energys Systems engineering; is aware of the legal consequences of Energys Systems engineering solutions.