PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
MBG3003 | Microbiology | Fall | 2 | 2 | 3 | 7 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi ELIZABETH HEMOND |
Course Objectives: | The course will introduce the students to the biology of microorganisms with emphasis on prokaryotes. It covers structure, metabolism, genetics, growth and pathogenicity of bacteria. |
The students who have succeeded in this course; 1.Define about basic principles of microbiology 2. Make an introduction to microbial world 3. Compare cellular structure and function in bacteria and archae 4. Recognize nutrition and culture of microorganisms 5. Discuss microbial growth 6. Define molecular biology of bacteria 7. Define regulation of gene expression 8. Identify viruses and virology 9. Compare genetics of bacteria and archae 10. Define genetics of lower eukaryotic microbes 11. Recognize microbial genomics |
Microbiology is the study of microscopic organisms at the unicellular, multicellular or acellular level. The course content includes understanding the basics of disciplines such as virology, mycology, parasitology and bacteriology. |
Week | Subject | Related Preparation |
1) | Basic Principles of Microbiology | |
2) | Introduction to Microbial World | |
3) | Cellular Structure and Function in Bacteria and Archae | |
4) | Nutrition and Culture of Microorganisms | |
5) | Microbial Growth | |
6) | Molecular Biology of Bacteria-I | |
7) | Molecular Biology of Bacteria-II | |
8) | Regulation of Gene Expression I | |
9) | Regulation of Gene Expression II | |
10) | Viruses ve Virology-I | |
11) | Viruses ve Virology-II | |
12) | Genetics of Bacteria and Archaea | |
13) | Genetics of Lower Eukaryotic Microbes | |
14) | Microbial Genomics |
Course Notes / Textbooks: | Ders notları haftalık olarak verilecektir. Course notes will be provided weekly. |
References: | Brock Biology of Microorganisms, Madigan, Martinko, Clark, Benjamin Cummings Publish., 2012, ISBN: 9780321649638 032164963X 9780321726759 0321726758 |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 5 |
Laboratory | 10 | % 20 |
Midterms | 1 | % 25 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Laboratory | 10 | 2 | 20 |
Study Hours Out of Class | 14 | 8 | 112 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 178 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |