Week |
Subject |
Related Preparation |
1) |
Introduction & Explanation of the Syllabus |
|
2) |
The International Environment Society, Culture, Global Consumer Culture |
|
3) |
The International Environment, Political, Legal and Regulatory Environments |
|
4) |
Export Market Selection : Definition and Strategies Segmentation, Targeting and Positioning |
|
5) |
Information for International Marketing Decisions |
|
6) |
Global Marketing Research |
|
7) |
Market Entry Strategies, Export – Nonexport Enry Modes |
|
8) |
Licensing, Investment and Strategic Alliances |
|
9) |
Brand and Product Decisions in Global Marketing |
|
10) |
Midterm Exam |
|
11) |
Pricing Decisions in Global Marketing |
|
12) |
Financing and Methods of Payment / Additional Export and Import Issues |
|
13) |
Promotion and Marketing Communications Decisions, Advertising and Public Relations |
|
14) |
Handling Export Orders, Supply Chain Management, Global Marketing Channels, Physical Distribution |
|
|
Program Outcomes |
Level of Contribution |
1) |
Being able to identify problems and ask right questions |
|
2) |
Having problem solving skills and developing necessary analytical attitude |
|
3) |
Comprehending theoretical arguments along with counter arguments in detail |
|
4) |
Gaining awareness of lifelong learning and being qualified for pursuing graduate education |
|
5) |
Applying theoretical concepts in project planning |
|
6) |
Communicating efficiently by accepting differences and carrying out compatible teamwork |
|
7) |
Increasing efficiency rate in business environment |
|
8) |
Developing innovative and creative solutions in face of uncertainty |
|
9) |
Researching to gather information for understanding current threats and opportunities in business |
|
10) |
Being aware of the effects of globalization on society and business while deciding |
|
11) |
Possessing digital competence and utilizing necessary technology |
|
12) |
Communicating in at least one foreign language in academic and daily life |
|
13) |
Possessing managing skills and competence |
|
14) |
Deciding with the awareness of the legal and ethical consequences of business operations |
|
15) |
Expressing opinions that are built through critical thinking process in business and academic environment |
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