| Week |
Subject |
Related Preparation |
| 1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
| 2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
| 3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
| 4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
| 5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
|
|
| 6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
|
|
| 7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
|
|
| 8) |
midterm
|
|
| 9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
|
|
| 10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
|
|
| 11) |
Product launch, promotion, promotion mix in healthcare
|
|
| 12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
|
|
| 13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
|
| 14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
|
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Physiotherapy related to the field of theoretical and practical information you can use on a basic level. |
|
| 2) |
It can do all the applications related to the field of physiotherapy according to its technique |
|
| 3) |
It interprets and evaluates data using the basic knowledge and skills acquired in the field of physiotherapy, identifies and analyzes the problems, and takes part in the planned studies for the solution. |
|
| 4) |
It can evaluate and apply vocationally the information obtained from theoretical and applied courses at the basic level supported by lecture notes, application tools, visual-objective resources in the field of physiotherapy. |
|
| 5) |
Using basic knowledge and skills in the field of physiotherapy, they can interpret and evaluate data, identify problems, analyze them, develop solutions based on evidence. |
|
| 6) |
Scientific, cultural and ethical values in the stages of collecting, interpreting, implementing and reporting results related to the field of physiotherapy. |
|
| 7) |
As an individual, he may act in accordance with laws, regulations, legislation and professional ethics rules regarding his duties, rights and responsibilities. |
3 |
| 8) |
Using a basic knowledge of the field of physiotherapy, an assigned task can be performed independently. |
|
| 9) |
It can work as a team member to solve complex and unforeseen problems encountered in practice related to the field of physiotherapy. |
|
| 10) |
Issues related to the field of physiotherapy have the basic knowledge and skills in using information about the people and institutions; ideas and proposals for solutions to the problems of written and oral transfer. |
|
| 11) |
Basic knowledge acquired in the field of physiotherapy and skills to critically evaluate them. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
