PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL2123 | Creativity and Critical Thinking | Fall | 3 | 0 | 3 | 6 |
Language of instruction: | English |
Type of course: | Must Course |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi ŞAFAK ŞAHİN |
Course Lecturer(s): |
Prof. Dr. HALUK GÜRGEN |
Recommended Optional Program Components: | None |
Course Objectives: | In this course, students will identify creativity and related concepts. The main purpose of this course is to enable students to improve themselves in generating ideas and problem solving in their professional lives by providing students with the ability to think creatively and critically. |
The students who have succeeded in this course; I. Describe creativity II. Increase understanding of being a creative person III. Discuss creative thinking process IV. Apply creative thinking techniques V. Describe critical thinking VI. Understand critical thinking models and techniques VII. Analyze factors that influence the development and evaluation of creative and critical thinking in individuals VIII. Define typical barriers (internal and external) to creativity and critical thinking IX. Evaluate competent arguments in a discussion X. Detect logical fallacies in moral, political, and scientific arguments XI. Construct good arguments using principles of reasoning. |
In this course, creativity, creative process, critical thinking models and theories will be analyzed. |
Week | Subject | Related Preparation |
1) | Course introduction, explanation of course aim and content | |
2) | History of creativity and different approaches to creativity | |
3) | Principles of creativity- where ideas come from | |
4) | Promoting creativity and barriers to creative thinking | |
5) | Creative thinking strategies and techniques | |
6) | Creative thinking process | |
7) | Preparation for the midterm | |
8) | Evaluating creativity and introduction to critical thinking | |
9) | Principles of critical thinking | |
10) | Arguments, justifications, and explanations | |
11) | Critical thinking models and techniques | |
12) | Analytic problem solving and analyzing arguments | |
13) | Presentations of student projects | |
14) | Reviewing the course, preparations for the final |
Course Notes / Textbooks: | 1) Nussbaum, B. (2013). Creative Intelligence: Harnessing the Power to Create, Connect and Inspire. New York: Harper. 2) Sawyer, K. (2013). Zig Zag: The Surprising Path to Greater Creativity. San Francisco: Jossey-Bass. 3) Micheal Michalko (2001). Cracking creativity: the secrets of vreative genius |
References: | 1) Sternberg R.J.& LubartT.I.The Concept of Creativity: Prospects and Paradigms. In Handbook of Creativity, Sternberg R. J. (ed.), Cambridge Univ. Press. 1999. 2) Albert, R.S. & Runco, M. A. A History of Research on Creativity. In Handbook 1999. 3) Amabile,T.“The Social Psychology of Creativity: A Componential Conceptualization,” The Journal of Personality and Social Psychology, 1983, pg.357-376. |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 13 | 104 |
Midterms | 1 | 4 |
Final | 1 | 5 |
Total Workload | 155 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | 2 |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | 1 |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | 3 |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | 1 |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | 1 |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | 4 |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | 2 |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | 3 |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | 3 |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | 2 |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | 2 |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | 2 |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | 1 |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. | 3 |