Week |
Subject |
Related Preparation |
1) |
An overview of culture: Definitions and significance of culture; culture as an independent variable (I)
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2) |
An overview of culture: Definitions and significance of culture; culture as an independent variable (II)
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3) |
Dimensions of culture; culture of a polity: Inglehart-Welzel World Cultural Map |
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4) |
From corporate to national culture: The IBM project and Hofstede's theory based on IBM data |
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5) |
How to define and measure corporate culture (I) |
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6) |
How to define and measure corporate culture (II) |
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7) |
REVIEW BEFORE MIDTERM |
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8) |
Two success stories: Lufthansa and BMW |
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9) |
How to build a successful corporate culture |
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10) |
Corporate culture and performance: how and to what extent does corporate culture affect performance? |
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11) |
Can culture change? |
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12) |
Corporate culture in Turkey (I) |
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13) |
Corporate culture in Turkey (II) |
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14) |
Review
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Course Notes / Textbooks: |
Heskett, J. The Culture Cycle, New Jersey: FT Press, 2012.
Hofstede, G., Hofstede, G. J. And M. Minkov, Cultures and Organizations, New York: McGraw Hill, 2010.
Inglehart, R. and Welzel, C., Modernization, Cultural Change and Democracy, Cambridge: Cambridge U. Press, 2005.
Sackmann, S. A., Success Factor: Corporate Culture, Bertelsmann Stiftung, 2006.
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References: |
Articles in Course Package |
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Program Outcomes |
Level of Contribution |
1) |
Comprehend the conceptual importance of the game in the field of communication, ability to implement the player centered application to provide design. |
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2) |
Analyze, synthesize, and evaluate information and ideas from various perspectives. |
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3) |
Analyze the key elements that make up specific game genres, forms of interactions, mode of narratives and understand how they are employed effectively to create a successful game. |
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4) |
Understand game design theories and methods as well as implement them during game development; to make enjoyable, attractive, instructional and immersive according to the target audience. |
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5) |
Understand the technology and computational principles involved in developing games and master the use of game engines. |
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6) |
Understand the process of creation and use of 2D and 3D assets and animation for video games. |
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7) |
Understand and master the theories and methodologies of understanding and measuring player experience and utilize them during game development process. |
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8) |
Comprehend and master how ideas, concepts and topics are conveyed via games followed by the utilization of these aspects during the development process. |
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9) |
Manage the game design and development process employing complete documentation; following the full game production pipeline via documentation. |
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10) |
Understand and employ the structure and work modes of game development teams; comprehend the responsibilities of team members and collaborations between them while utilizing this knowledge in practice. |
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11) |
Understand the process of game publishing within industry standards besides development and utilize this knowledge practice. |
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12) |
Pitching a video game to developers, publishers, and players; mastering the art of effectively communicating and marketing the features and commercial potential of new ideas, concepts or games. |
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