POL4010 Corporate Culture in a Globalized WorldBahçeşehir UniversityDegree Programs DIGITAL GAME DESIGNGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
DIGITAL GAME DESIGN
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
POL4010 Corporate Culture in a Globalized World Spring 3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Hybrid
Course Coordinator : Assoc. Prof. ESRA ALBAYRAKOĞLU
Course Lecturer(s): Prof. Dr. YILMAZ ESMER
Recommended Optional Program Components: None
Course Objectives: This course is designed to understand the measurement, examples and aspects of corporate culture. First, we will discuss dimensions, definitions and the significance of culture to illustrate a general framework. After setting out the stage for a general framework, we proceed to a detailed examination of the aspects of successful corporate culture and the corporate culture in Turkey.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
I. Explain the definition and significance of culture;
II. Illustrate examples of corporate culture from other countries;
III. Discuss the aspects of successful corporate culture;
IV. Grasp the corporate culture in Turkey;
V. Possess the ability to measure corporate culture.

Course Content

Definitions and significance of culture, dimensions of culture, evolution from corporate to national culture, definition and measurement of corporate culture, examples of corporate culture from other countries, aspects of successful corporate culture, corporate culture in Turkey.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) An overview of culture: Definitions and significance of culture; culture as an independent variable (I)
2) An overview of culture: Definitions and significance of culture; culture as an independent variable (II)
3) Dimensions of culture; culture of a polity: Inglehart-Welzel World Cultural Map
4) From corporate to national culture: The IBM project and Hofstede's theory based on IBM data
5) How to define and measure corporate culture (I)
6) How to define and measure corporate culture (II)
7) REVIEW BEFORE MIDTERM
8) Two success stories: Lufthansa and BMW
9) How to build a successful corporate culture
10) Corporate culture and performance: how and to what extent does corporate culture affect performance?
11) Can culture change?
12) Corporate culture in Turkey (I)
13) Corporate culture in Turkey (II)
14) Review

Sources

Course Notes / Textbooks: Heskett, J. The Culture Cycle, New Jersey: FT Press, 2012.
Hofstede, G., Hofstede, G. J. And M. Minkov, Cultures and Organizations, New York: McGraw Hill, 2010.
Inglehart, R. and Welzel, C., Modernization, Cultural Change and Democracy, Cambridge: Cambridge U. Press, 2005.
Sackmann, S. A., Success Factor: Corporate Culture, Bertelsmann Stiftung, 2006.
References: Articles in Course Package

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 20
Midterms 1 % 40
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 14 104
Midterms 1 2
Final 1 2
Total Workload 150

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Comprehend the conceptual importance of the game in the field of communication, ability to implement the player centered application to provide design.
2) Analyze, synthesize, and evaluate information and ideas from various perspectives.
3) Analyze the key elements that make up specific game genres, forms of interactions, mode of narratives and understand how they are employed effectively to create a successful game.
4) Understand game design theories and methods as well as implement them during game development; to make enjoyable, attractive, instructional and immersive according to the target audience.
5) Understand the technology and computational principles involved in developing games and master the use of game engines.
6) Understand the process of creation and use of 2D and 3D assets and animation for video games.
7) Understand and master the theories and methodologies of understanding and measuring player experience and utilize them during game development process.
8) Comprehend and master how ideas, concepts and topics are conveyed via games followed by the utilization of these aspects during the development process.
9) Manage the game design and development process employing complete documentation; following the full game production pipeline via documentation.
10) Understand and employ the structure and work modes of game development teams; comprehend the responsibilities of team members and collaborations between them while utilizing this knowledge in practice.
11) Understand the process of game publishing within industry standards besides development and utilize this knowledge practice.
12) Pitching a video game to developers, publishers, and players; mastering the art of effectively communicating and marketing the features and commercial potential of new ideas, concepts or games.