NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
LOG3632	Supply Chain and Global Logistics Management	Spring	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. YAVUZ GÜNALAY
Course Lecturer(s):	Dr. Öğr. Üyesi ÖZGÜ TURGUT Prof. Dr. SELİM ZAİM
Recommended Optional Program Components:	None
Course Objectives:	The goal of supply chain management is to link the marketplace, the distribution network, the manufacturing process and the procurement activity in such a way that customers are serviced at higher levels and yet at a lower total cost. The role of logistics in using service levels to segment markets, exploring appropriate measures to assess logistics productivity and service performance. This course provides information on auditing logistic systems and describes how greater responsiveness in the supply chain can be achieved through lead time reduction.

Learning Outcomes

The students who have succeeded in this course;
I. Analyzes how logistics capabilities and supply chain excellence can help companies gain a competitive advantage. It will also look at the relationship between logistics and financial performance.
II. Explains which customer value can be created and delivered through the supply chain. The theme will be demand-driven and responsive supply chain strategies.
III. Analyzes the need to understand the 'costs-to-serve'. Issues such as customer profitability analysis and benchmarking will be discussed.
IV. Discusses the concept of the agile supply chain and the building blocks of the agile paradigm.
V. Analyzes time compression including the search for ways in which non-value adding time can be removed from the pipeline.
VI. Examines the ideas of supply chain risk and vulnerability and explores ways in which supply chain resilience can be improved.
VII. Examines the fundamental business transformations that are required to enable supply chain integration to become a reality.
VIII. Examines the characteristics of effective supply chains.

Course Content

1st Week: Logistics & Competitive Strategy
2nd Week: Logistics & Customer Value
3rd Week: Measuring Logistics Costs and Performance
4thWeek: Creating the Agile Supply Chain
5thWeek: Strategic Lead-Time Management
6thWeek: Strategic Lead-Time Management
7thWeek: Managing the Global Pipeline
8thWeek: Managing the Global Pipeline
9thWeek: Managing Networks and Relationships
10thWeek: Managing Networks and Relationships
11thWeek: Overcoming the Barriers to Supply Chain Integration
12thWeek: Overcoming the Barriers to Supply Chain Integration
13th Week: Presentation
14th Week: Presentation

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Logistics & Competitive Strategy
2)	Logistics & Customer Value
3)	Measuring Logistics Costs and Performance
4)	Creating the Agile Supply Chain
5)	Strategic Lead-Time Management
6)	Strategic Lead-Time Management
7)	Managing the Global Pipeline
8)	Managing the Global Pipeline
9)	Managing Networks and Relationships
10)	Managing Networks and Relationships
11)	Overcoming the Barriers to Supply Chain Integration
12)	Overcoming the Barriers to Supply Chain Integration
13)	Presentation
14)	Presentation

Sources

Course Notes / Textbooks:	Supply Chain Management: by S. Chopra and P. Meindl, 4th ed. 2010, Upper Saddle River, NJ: Prentice Hall. Designing and Managing the Supply Chain: Concepts, Strategies and Case Studies by Simchi Levi, Kaminsky, Simchi Levi, 3rd ed. 2008, McGraw-Hill. Logistics and Supply Chain Management by Martin Christoper, 2004.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	3	% 15
Midterms	1	% 35
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	40
Quizzes	3	3
Midterms	8	50
Final	8	60
Total Workload		153

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.