NEW MEDIA | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
LOG3632 | Supply Chain and Global Logistics Management | Spring | 3 | 0 | 3 | 7 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. YAVUZ GÜNALAY |
Course Lecturer(s): |
Dr. Öğr. Üyesi ÖZGÜ TURGUT Prof. Dr. SELİM ZAİM |
Recommended Optional Program Components: | None |
Course Objectives: | The goal of supply chain management is to link the marketplace, the distribution network, the manufacturing process and the procurement activity in such a way that customers are serviced at higher levels and yet at a lower total cost. The role of logistics in using service levels to segment markets, exploring appropriate measures to assess logistics productivity and service performance. This course provides information on auditing logistic systems and describes how greater responsiveness in the supply chain can be achieved through lead time reduction. |
The students who have succeeded in this course; I. Analyzes how logistics capabilities and supply chain excellence can help companies gain a competitive advantage. It will also look at the relationship between logistics and financial performance. II. Explains which customer value can be created and delivered through the supply chain. The theme will be demand-driven and responsive supply chain strategies. III. Analyzes the need to understand the 'costs-to-serve'. Issues such as customer profitability analysis and benchmarking will be discussed. IV. Discusses the concept of the agile supply chain and the building blocks of the agile paradigm. V. Analyzes time compression including the search for ways in which non-value adding time can be removed from the pipeline. VI. Examines the ideas of supply chain risk and vulnerability and explores ways in which supply chain resilience can be improved. VII. Examines the fundamental business transformations that are required to enable supply chain integration to become a reality. VIII. Examines the characteristics of effective supply chains. |
1st Week: Logistics & Competitive Strategy 2nd Week: Logistics & Customer Value 3rd Week: Measuring Logistics Costs and Performance 4thWeek: Creating the Agile Supply Chain 5thWeek: Strategic Lead-Time Management 6thWeek: Strategic Lead-Time Management 7thWeek: Managing the Global Pipeline 8thWeek: Managing the Global Pipeline 9thWeek: Managing Networks and Relationships 10thWeek: Managing Networks and Relationships 11thWeek: Overcoming the Barriers to Supply Chain Integration 12thWeek: Overcoming the Barriers to Supply Chain Integration 13th Week: Presentation 14th Week: Presentation |
Week | Subject | Related Preparation |
1) | Logistics & Competitive Strategy | |
2) | Logistics & Customer Value | |
3) | Measuring Logistics Costs and Performance | |
4) | Creating the Agile Supply Chain | |
5) | Strategic Lead-Time Management | |
6) | Strategic Lead-Time Management | |
7) | Managing the Global Pipeline | |
8) | Managing the Global Pipeline | |
9) | Managing Networks and Relationships | |
10) | Managing Networks and Relationships | |
11) | Overcoming the Barriers to Supply Chain Integration | |
12) | Overcoming the Barriers to Supply Chain Integration | |
13) | Presentation | |
14) | Presentation |
Course Notes / Textbooks: | Supply Chain Management: by S. Chopra and P. Meindl, 4th ed. 2010, Upper Saddle River, NJ: Prentice Hall. Designing and Managing the Supply Chain: Concepts, Strategies and Case Studies by Simchi Levi, Kaminsky, Simchi Levi, 3rd ed. 2008, McGraw-Hill. Logistics and Supply Chain Management by Martin Christoper, 2004. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 3 | % 15 |
Midterms | 1 | % 35 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 40 |
Quizzes | 3 | 3 |
Midterms | 8 | 50 |
Final | 8 | 60 |
Total Workload | 153 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication. | |
2) | To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level. | |
3) | To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them. | |
4) | To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends. | |
5) | To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner. | |
6) | To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents. | |
7) | To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content. | |
8) | To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit. | |
9) | To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication. | |
10) | To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels. |