PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
TDS2004	Professional Ethics	Spring Fall	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor FIRAT KARA
Course Lecturer(s):	Instructor FIRAT KARA
Recommended Optional Program Components:	Archive
Course Objectives:	Aim of this course is to gain qualifications related to professional ethics and the transfer of skills to cope with ethical problems encountered in professional life.

Learning Outcomes

The students who have succeeded in this course;
1- Describes the primary concepts such as ethics and morality.
2- Discriminates the differences between ethics and morality.
3- Describes the professional values.
4- Explains the results of non-ethical behaviors in the professional life.

Course Content

Ethics and morality concepts, professional ethic values, importance of team-work and effective communication, patient rights, violations of ethic principles and professional responsibilities are the content of this course.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Ethics and Moral Concepts	None
2)	Ethical Systems	None
3)	The Concept of Morality and Factors Playing a Role in Moral Formation	None
4)	Ethical principles	None
5)	Right to Health	None
6)	Professional Ethical Principles	None
7)	Professional Corruption	None
8)	Ethics in Healthcare Organizations	None
9)	Medical Ethics	None
10)	Medical Ethics II	None
11)	Bioethics	None
12)	Medical Ethics Problems Encountered	None
13)	Patient and employee rights and safety	None
14)	Responsibilities of health institutions and health personnel	None

Sources

Course Notes / Textbooks:	Birtek,F (2007) Tibbi müdahaleler açısından komplikasyon malpraktis ayrımı,İstanbul Barosu Dergisi,C 81,İstanbul. Namal,Arın (2007)Hasta hakları ve etik.A’dan Z’ye Sağlık Hukuku Sempozyum Notları,İstanbul Barosu Yayınları,İstanbul
References:	Sayım,F (2011)Sağlık piyasası ve etik.Marmara Kitap Merkezi Yayınları. Çobanoğlu,N (2009)Kuramsal ve Uygulamaları Tıp Etiği,Eflatun Yayınevi,Ankara. Arslan,M (2001) İş ve Meslek Ahlakı,Nobel Yayın Dağıtım,Ankara.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	2	26
Study Hours Out of Class	14	4	56
Midterms	1	1	1
Final	1	2	2
Total Workload			85

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.