PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EAP5103	Finance and Governance in Educational Institutions	Spring Fall	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ATAKAN ATA
Course Lecturer(s):	Assoc. Prof. SİNEM VATANARTIRAN Dr. BETÜL TARHAN ALKAN
Recommended Optional Program Components:	None
Course Objectives:	The purpose of the course is to familiarize the participants with the contemporary methods and techniques in inspection and evaluation and to enable them with the necessary strategies to channel these skills into educational settings.

Learning Outcomes

The students who have succeeded in this course;
I. Students will discuss and internalize the concept of planning and evaluation. They will also get familiarize with the different types of evaluation
II. Students will learn approaches and principles in planning and evaluation within the context of education
III. Students will be able to implement institutional evaluation procedures
IV. Students will learn and implement appraisal
V. Students will get to know the qualities of the inspectors as well as develoing their interpersonal and human relations
VI. Students will discuss the importance of the concepts of motivation, institutional climate and health within the context of education

Course Content

The course will focus on three major areas that are driving the current evaluation and assessment movement in education: institutional performance; teaching and learning; and student learning and development. In so doing, this course will provide students with theoretical frameworks for understanding evaluation as well as the necessary quantitative and qualitative tools to design and provide valid and reliable empirically-based evidence. The course will also focus on how such evidence is used to evaluate and inform institutional policy as well as strategies for continuous improvement.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Types of inspection
2)	The concept of evaluation and inspection: Definition and Scope (Dimensions)
3)	Approaches and Principles of Inspection
4)	School inspection and evaluation
5)	Inspecting Administrative Processes
6)	Inspecting teaching and in class processes
7)	Evaluating Teacher Performance
8)	Inspectors Qualities: Role, Responsibility, Behaviour and Process
9)	Leadership in Inspection
10)	Human Relations in Inspection
11)	Mid Term
12)	Motivation and Morale in Inspection
13)	Inspection and School Climate, Culture and Health
14)	Değerlendirme and Mentoring

Sources

Course Notes / Textbooks:

Sergiovanni, Thomas J. and Robert J. Starrat.Supervision.(1993). Fifth Ed. New York: Mc Graw Hill

References:

Hoy, A.W.& W.K. Hoy.(2009). Instructional Leadership: A Research-based guide to learning in schools. 3rd edition. Boston: Allyn and Bacon.
Cogan, Morris. Clinical Supervision.(1973). Boston: Houghton Mifflin.
Goldhammer, Robert., Robert Anderson and Robert J. Krajevsky. Clinical Supervision.(1980).2 d edi. New York: Holt, Rinehart and Winston.
Hick, Hanne J. Educatuonal Supervision in Principle and Practice.(1960).
Hopkins, W. Scott and Kenneth D. Moore. Clinical Supervision. (1993). Wisconsin: WCB Brown and Benchmark.
Hoy, W. K.and P. B. Forsyth. Effective Supervision: Theory into Practice.(1986).New York: Random House .

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Quizzes	2	% 15
Homework Assignments	2	% 10
Presentation	1	% 10
Project	1	% 20
Midterms	1	% 15
Final	1	% 20
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.