PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EDS4010	New Media and Media Literacy in Education	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. BERNA GÜLOĞLU
Recommended Optional Program Components:	None
Course Objectives:	This course provides introductory information and application of skills and techniques necessary in the process of integrating new media specifically social media to the classroom. Primary areas of focus include new media tools and social media in addition to the educational games. This course will provide information and applications you might need to safely, knowledgeably, and creatively integrate new and social media into your classroom. This course will be particularly useful for the most efficient and cost-effective development of solutions to novel instructional problems.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course, you will be able to:
1. Map the ways the changing media landscape has impacted the way young people learn
2. Apply their theoretical understandings to the development of curricular resources for use in school or after school programs
3. Critique existing curricular resources designed to teach “the new media literacies”
4. Deploy course concepts in the development of an independent research project which makes a contribution

Course Content

This is an application course in which participants use their knowledge and skills to produce practical solutions to the problems given by the instructor or found by themselves as groups. Besides, students seek to provide an overview of our contemporary moment of media change, of the kinds of informal learning which is occurring in the context of participatory culture, of how schools are responding to the challenges posed by new media technologies, and of core debates between those who value and those who criticize the new media literacies. In order to maximize their learning, students will be encouraged to work with a real client to create products. It should be noted that this course does not teach development techniques for specific media, even though some media development may be required.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Review of Syllabus
2)	Digital natives, new learning, digital literacy
3)	Social Media and Education
4)	Blogs, Wikis, Social Networks
5)	Visual Media Instant Messaging Bookmarking, Mindmapping, Polls
6)	Educational Games
7)	Online documents, dropboxes, public share
8)	Visual Media, Instant Messaging Bookmarking, Mindmapping, Polls
9)	Media Literacy - Why should we teach media literacy?
10)	Application
11)	Application
12)	Practical and in-class considerations - Presentations
13)	Presentations
14)	Final revisions and closure

Sources

Course Notes / Textbooks:	Poore, M. (2013). Using social media in the classroom: A best practical guide. London: SAGE.
References:	None

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 20
Homework Assignments	2	% 40
Project	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Project	1	60	60
Homework Assignments	2	20	40
Total Workload			142

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.