Week |
Subject |
Related Preparation |
1) |
Introduction to the course and assignments |
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2) |
Opening discussion of Early Christianity |
chapter 6 The Roman Empire |
3) |
Role of Germanic People, Development of the Christian Church, Byzantine Empire, Rise of Islam. |
Chapter 7 The Passing of the Roman World and the Emergence of Medieval Civilization |
4) |
Carolingians, Lords and Vassals, Byzantine civilization, Slavic people. |
Chapter 8 European Civilization in the Early Middle Ages 750-1000 |
5) |
Land and People in the Middle Ages (Peasantry and the rise of Trade cities). Intellectual and Artistic world (Universities, Architecture, Literature) |
ch.9 The Recovery and Growth of European Society in the High Middle Ages |
6) |
Rise of European Kingdoms, Recovery and Reform of Catholic Church, Crusades. |
ch.10 The Rise of Kingdoms and the Growth of Church Power. |
7) |
Black Death and Social Crisis, Hundred Year's War, Culture and Society in an age of adversity. |
ch.11 The Late Middle Ages: Crisis and Disintegration in the Fourteenth Century. |
8) |
The Italian Renaissance, the New Statecraft, Renaissance in the rest of Europe. |
ch.12 Recovery and Rebirth: The Renaissance |
9) |
MIDTERM |
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10) |
The Reformation in Germany and Spread to the rest of Europe.
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ch.13 Reformation and Religious Warfare in the Sixteenth Century
Submission of first homework assignment |
11) |
The Portuguese and Spanish Empires, development of World Trade, European Expansion. |
ch.14 Europe and the World: New Encounters 1500-1800. |
12) |
Social crises, Absolutism in Western and Eastern Europe, Flourishing European Culture. |
ch.15 State Building and the Search for Order in the Seventeen Century |
13) |
Revolution in Astronomy, Medicine. Spread of Rationalism and Scientific Knowledge. |
ch.16 The Scientific Revolution and the Emergence of Modern Science |
14) |
The Enlightenment, Philosophers and their Ideas, Impact on Culture, Religion, Criminology, etc.
Economic expansion and social changes. Absolutism revisited. The new social order of the 18th century. |
ch.17 Eighteenth Century: The Age of Enlightenment
ch.18 Eighteenth Century 2: European States, International Wars and Social Change |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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