BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| BUSINESS ADMINISTRATION | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4209 | Tugiad - Steps of Entrepreneurship | Fall Spring |
3 | 0 | 3 | 4 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi SERKAN YEŞİLYURT |
| Course Lecturer(s): |
Prof. Dr. ÜMİT EROL |
| Recommended Optional Program Components: | None |
| Course Objectives: | The objective of the course is; -Introduce entrepreneurship as a career path -Teach business planning, writing a business plan and presenting business plans to potential investors -Get the students to meet with successful entrepreneurs -Develop personal skills needed to be a successful entrepreneur |
Learning Outcomes
|
The students who have succeeded in this course; I. To learn terminology related to Enrepreunership II. To learn the typical roadmap of a start-up from idea generation to exit III. To be able to prepare a Business Plan IV. To meet and learn from successfull entrepreuners. V. To develop personal skills needed to be a successful entrepreneur. |
Course Content
| Introduction / Introduction to course Ideas / Idea generation and selection process Building a team & Incorporation / Selecting team members and incorporation Financing / Financing alternatives for a new venture Target Market / Identifying target market Business analysis, competitive Strategy and positioning Marketing Sales Financials Exit Strategy Organization Operations Management Giving effective investor presentations / Mentors will join us and a presentation will be given in class. Feedbacks will be provided. Presentations to angel investors and venture capitals / We will invite angel investors, venture capitalists and other parties that might be interested and the teams will give investor presentations. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction / Introduction to course | Reading |
| 2) | Ideas / Idea generation and selection process | Reading |
| 3) | Building a team & Incorporation / Selecting team members and incorporation | Reading |
| 4) | Financing / Financing alternatives for a new venture | Reading |
| 5) | Target Market / Identifying target market | Reading |
| 6) | Business analysis, competitive Strategy and positioning | Reading |
| 7) | Marketing | Reading |
| 8) | Sales | Reading |
| 9) | Financials | Reading |
| 10) | Exit Strategy | Reading |
| 11) | Organization | Reading |
| 12) | Operations Management | Reading |
| 13) | Giving effective investor presentations | Reading |
| 14) | Presentations to angel investors and venture capitals | Reading |
Sources
| Course Notes / Textbooks: | Yok - None |
| References: | Yok - None |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 25 |
| Homework Assignments | 5 | % 25 |
| Presentation | 1 | % 20 |
| Final | 1 | % 30 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 70 | |
| PERCENTAGE OF FINAL WORK | % 30 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 41 |
| Study Hours Out of Class | 14 | 56 |
| Presentations / Seminar | 1 | 2 |
| Homework Assignments | 5 | 5 |
| Midterms | 1 | 2 |
| Final | 1 | 2 |
| Total Workload | 108 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to identify problems and ask right questions | 3 |
| 2) | Having problem solving skills and developing necessary analytical attitude | 3 |
| 3) | Comprehending theoretical arguments along with counter arguments in detail | 1 |
| 4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | 1 |
| 5) | Applying theoretical concepts in project planning | 3 |
| 6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | 2 |
| 7) | Increasing efficiency rate in business environment | 3 |
| 8) | Developing innovative and creative solutions in face of uncertainty | 5 |
| 9) | Researching to gather information for understanding current threats and opportunities in business | 4 |
| 10) | Being aware of the effects of globalization on society and business while deciding | 4 |
| 11) | Possessing digital competence and utilizing necessary technology | 4 |
| 12) | Communicating in at least one foreign language in academic and daily life | 3 |
| 13) | Possessing managing skills and competence | 4 |
| 14) | Deciding with the awareness of the legal and ethical consequences of business operations | 3 |
| 15) | Expressing opinions that are built through critical thinking process in business and academic environment | 2 |