PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SKY1008	Health Informatics	Spring Fall	2	2	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi YONCA SEVİM
Course Lecturer(s):	Instructor AHMET YÜCEL
Recommended Optional Program Components:	None
Course Objectives:	The objectives of the course are to enable students to gain knowledge about information systems and information technologies, fields of health information systems, e-health, e-health applications in Turkey, development of health information systems applications in the world and in Turkey, hospital information systems, knowledge management and ethical and legal issues in information systems; to enable students to gain knowledge and skills for accessing and using scientific information. The aim of the lab practices is to improve students' skills for using MS Office programs (Word, Excel, Powerpoint) and to enable students gain knowledge for accessing online scientific sources. It is aimed to develop students' technology management skills.

Learning Outcomes

The students who have succeeded in this course;
1.Use information technologies effectively for accessing scientific information.
2.Practice the code of ethics while using information technologies and scientific information.
3.Define the basic concepts of information systems.
4.Define the health information technologies and applications.
5.Compare the developments of health information systems in the world and in Turkey.
6.Explain the use of e-health applications and health information technologies for health prevention and promotion.
7.Explain the use of information technologies for monitoring patients with chronic diseases.
8. Use the internet effectively for accessing scientific sources.
9. Use basic Office programs at good level.
10.Gain skills in technology management

Course Content

This course covers basic concepts of information systems, transition to information society, technology management, health literacy, effective use of internet and computer technologies, informaiton systems used in institutions, health care systems, e-health appliactions, history of e-health in Turkey, Ministry of Health e-health applications and projects, information systems in health services, patient monitoring systems in chronic diseases, hospital information systems, knosledge management and change management in health institutions, ethical issues and security applicaitons in health information systems.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Basic Concepts of Information Systems
2)	Information Systems and Technology Management
3)	Health System
4)	E-Health: Definition and Practice Areas
5)	History of E-Health in Turkey, Ministry of Health E-Health Applications	Mendi, B., Mendi, O., Kronik Hastalıklarda Sağlık Bilişimi, İçinde: Kronik Hastalıklar ve Bakım (Editör Z. Durna, Editör Yardımcısı S. Akın), Nobel Tıp Kitabevleri, 2012, ISBN 978 975 420 909-9, s.545-558.
6)	Information Systems in Health Services	Mendi, B., Mendi, O., Kronik Hastalıklarda Sağlık Bilişimi, İçinde: Kronik Hastalıklar ve Bakım (Editör Z. Durna, Editör Yardımcısı S. Akın), Nobel Tıp Kitabevleri, 2012, ISBN 978 975 420 909-9, s.545-558.
7)	Hospital Information Systems	Analysing hospital web sites and online sevices
8)	Mobile Health Applications
9)	Midterm Exam
10)	Public Health Information Systems
11)	Introduction to Knowledge Management
12)	Knowledge Management in Health Institutions
13)	Knowledge Management in Health Institutions
14)	Change Management in Health Institutions

Sources

Course Notes / Textbooks:

Haftalık olarak verilecektir. / Will be given weekly.

References:

1.Bellinger, G., Castro, D., Mills, E. Data, Information, Knowledge, and Wisdom, Systems Thinking, 2004.
2.Betz, F. Teknolojik Yenilik Yönetimi, Çev: Pınar Güren, TÜBİTAK Popüler Bilim Kitapları, Ankara, 2011.
3.Valacich, J., Schneider, C. Information Systems Today: Managing in the Digital World, Pearson, Fourth Edition, 2010.
4.Winter et al. Health Information Systems – Architectures and Strategies, Springer, London, 2011.
5.Mendi, B., Mendi, O., Kronik Hastalıklarda Sağlık Bilişimi, İçinde: Kronik Hastalıklar ve Bakım, Editör Z. Durna,Nobel Tıp Kitabevleri, 2012, ISBN 978 975 420 909-9, s.545-558.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 10
Midterms	2	% 30
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Application	25	2	50
Study Hours Out of Class	10	2	20
Midterms	1	1	1
Final	1	1	1
Total Workload			100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.