PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POL6002	Contemporary Political Ideologies	Spring Fall	3	0	3	9

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. ESRA ALBAYRAKOĞLU
Course Lecturer(s):	Dr. Öğr. Üyesi MERVE ÖZDEMİRKIRAN Assoc. Prof. ESRA ALBAYRAKOĞLU
Recommended Optional Program Components:	none
Course Objectives:	This course examines major political theories and ideologies such as liberalism, conservatism, socialism, anarchism, nationalism, fascism, feminism and so forth. In rethinking these ideologies, particular attention will be paid to the different aspects of each particular ideology through the works of monumental political thinkers from Locke to Marx, from Burke to Bakunin. The relationships and links between different ideologies and political theories will also be explored.

Learning Outcomes

The students who have succeeded in this course;
This course aims at introducing the participants to the development of major political theories and particularly has two main objectives:

1. To familiarize them with political theories, ideologies and political thinkers.
2. To help them gain an insight on different assumptions and ideas concerning state, society and politics.

Course Content

The course includes the examination and thorough analysis of modernity and modern ideologies, in order to shed light on their development paths and divergences occurring throughout modern times.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction	Academic Articles and related books
2)	Modernity and Ideology	Academic Articles and related books
3)	Ideology and Modernity	Academic Articles and related books
4)	Liberalism: Development	Academic Articles and related books
5)	Liberalism: Classical	Academic Articles and related books
6)	Liberalism: Modern/Social Democracy	Academic Articles and related books
7)	Conservatism: Classical	Academic Articles and related books
8)	Conservatism: Modern	Academic Articles and related books
9)	Socialism: Marxism	Academic Articles and related books
10)	Socialism: Democratic Socialism	Academic Articles and related books
11)	Nationalism/Fascism	Academic Articles and related books
12)	Nationalism/Fascism	Academic Articles and related books
13)	Democracy	Academic Articles and related books
14)	Democracy	Academic Articles and related books

Sources

Course Notes / Textbooks:	Andrew Heywood, Political Ideologies, 3rd edition Terence Ball and Richard Dagger, Political Ideologies and the Democratic Ideal, 3rd edition
References:	various other journal articles to be handed out

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 20
Homework Assignments	1	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	14	4	56
Study Hours Out of Class	14	7	98
Homework Assignments	1	1	1
Final	1	3	3
Total Workload			200

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.