PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EDT5007	Product and Process Evaluation in Educational Technology	Spring Fall	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. TUFAN ADIGÜZEL
Recommended Optional Program Components:	None
Course Objectives:	This course aims at examining processes about education and instruction, how to evaluate the products after these processes; fundamentals of products and process evaluation; planning of product and process evaluation; choosing and applying the evaluation techniques and describing the results. Students gain practical experience through a series of exercises involving the design of a conceptual framework, and development of an evaluation plan to measure impact.

Learning Outcomes

The students who have succeeded in this course;
By the end of this course, students will be able to:

1. Explain the major concepts in process and product evaluation
2. Describe evaluation’s purpose, uses and conceptual distinctions
3. Perform skills required in conducting process and product evaluation
4. Describe and distinguish the various approaches to evaluation (e.g. formative evaluation and summative evaluation, developmental evaluation, objectives-oriented evaluation, management-oriented evaluation, consumer-oriented evaluation, and participant-oriented evaluation)
5. Use practical guidelines for conducting evaluations
6. Develop an evaluation proposal for an instructional product in an educational or other organizational setting

Course Content

Evaluating the processes in education and instruction, how to evaluate the products after these processes; fundamentals of products and process evaluation; planning of product and process evaluation; choosing and applying the evaluation techniques and describing the results

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the Course and Overview
2)	An Overview of Evaluation and Foundation of Evaluation
3)	Evaluation Methods and Models
4)	Identifying Issues and Formulating Evaluation Questions
5)	Describing the Problem, Target Population, and Need
6)	Planning the Product and Process Evaluation
7)	Choosing the Evaluation Methods and Techniques, Choosing Data Collection Methods
8)	Sampling and Instrumentation (Development and/or Selection)
9)	Data Analysis (Qualitative and Quantitative)
10)	Data Analysis (Qualitative and Quantitative)
11)	Interpreting the Results of the Evaluation
12)	Measuring Efficiency
13)	Project Work & Consultation
14)	Evaluating the Evaluation and Presentations

Sources

Course Notes / Textbooks:	Fraenkel, J.R., & Wallen, N.E. (2006). How to design and evaluate research in education. New York, NY: McGraw Hill. Russ-Eft, D., & Preskill, H. (2009). Evaluation in organizations: A systematic approach to enhancing learning, performance, and change. New York, NY: Basic Books. Peter H. Rossi, Howard E Freeman, Mark W. Lipsey. 2003. Evaluation: A Systematic Approach. SAGE.
References:	Patton, M.Q. (2002). Qualitative research and evaluation methods. Thousand Oaks, CA: Sage Publications.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	2	% 40
Project	2	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Project	2	50	100
Homework Assignments	2	25	50
Total Workload			192

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.