ENI5013 Starting Up an Innovative BusinessBahçeşehir UniversityDegree Programs DIGITAL GAME DESIGNGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
DIGITAL GAME DESIGN
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ENI5013 Starting Up an Innovative Business Spring 3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery:
Course Coordinator : HANDE SAĞLAM
Course Lecturer(s): Dr. Öğr. Üyesi ÖZAY ÖZAYDIN
Dr. Öğr. Üyesi MUHTEREM ŞEBNEM ENSARİ
Recommended Optional Program Components: None
Course Objectives: This course aims at explore the various ways you can organize your business and meet governmental requirements.

Learning Outcomes

The students who have succeeded in this course;
To develop critical insights into the process of creating and launching successful new ventures.
To learn how to research, identify and assess potential business opportunities.

Course Content

Discover how to complete a market study and identify potential customers. Then develop an initial marketing plan.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) What Makes a Good Entrepreneur? Reading
2) Organizational Structure Reading
3) Picking Your Target Market and How You Will Reach Them Reading
4) Product and Price Strategy Reading
5) Funding Sources, Choosing a Location, and Hiring Staff Reading
6) Learn strategies to attract customers and keep them coming back. Reading
7) Midterm Exam Reading
8) Legal Considerations for Startups Reading
9) Strategic Planning Reading
10) Emerging distribution channels for the entrepreneur Reading
11) Assessing Business Performance Reading
12) Social Media and the Digital World in innovative business plan Reading
13) Presentation Skills Workshop Reading
14) Business Plan Presentations Reading

Sources

Course Notes / Textbooks: Entrepreneur’s Toolkit (ET): Tools and Techniques to Launch and Grow Your Business, various authors, Harvard Business Press Books.
References: Marketer’s Toolkit: The 10 Strategies You Need to Succeed, various authors, Harvard Business Press Books

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Presentation 1 % 30
Midterms 1 % 25
Final 1 % 45
Total % 100
PERCENTAGE OF SEMESTER WORK % 55
PERCENTAGE OF FINAL WORK % 45
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Application 13 7 91
Study Hours Out of Class 11 3 33
Presentations / Seminar 1 3 3
Midterms 1 3 3
Final 1 3 3
Total Workload 175

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Comprehend the conceptual importance of the game in the field of communication, ability to implement the player centered application to provide design.
2) Analyze, synthesize, and evaluate information and ideas from various perspectives.
3) Analyze the key elements that make up specific game genres, forms of interactions, mode of narratives and understand how they are employed effectively to create a successful game.
4) Understand game design theories and methods as well as implement them during game development; to make enjoyable, attractive, instructional and immersive according to the target audience.
5) Understand the technology and computational principles involved in developing games and master the use of game engines.
6) Understand the process of creation and use of 2D and 3D assets and animation for video games.
7) Understand and master the theories and methodologies of understanding and measuring player experience and utilize them during game development process.
8) Comprehend and master how ideas, concepts and topics are conveyed via games followed by the utilization of these aspects during the development process.
9) Manage the game design and development process employing complete documentation; following the full game production pipeline via documentation.
10) Understand and employ the structure and work modes of game development teams; comprehend the responsibilities of team members and collaborations between them while utilizing this knowledge in practice.
11) Understand the process of game publishing within industry standards besides development and utilize this knowledge practice.
12) Pitching a video game to developers, publishers, and players; mastering the art of effectively communicating and marketing the features and commercial potential of new ideas, concepts or games.