| Week |
Subject |
Related Preparation |
| 1) |
Introdution to course outline. Looking at samples of modified images. Overview of our "toolbox."
|
|
| 2) |
Toolbox: selection and masks. Input principles, resolution. Interpolation, file formats and resizing.
|
Working on the assignments. |
| 3) |
Working with layers: Linking layers, layer masks, adjustment layers. |
Assignment 1 |
| 4) |
Working with layers II: Alpha channels, blending modes. |
Working on the assignments.
|
| 5) |
Color: color modes, gamuts, channels, correcting images, color balance, hue, saturation, using level and histogram. Effects: invert, threshold, posterize.
Presentation: Midterm project progress. |
Assignment 2 |
| 6) |
Painting, brushes, gradient tools, filling and stroking selections, and layers.
Presentation: Midterm project progress. |
Working on the assignments.
|
| 7) |
Retouch, liquify command, transforming, clone stamp, patch tool, blur, sharpen, using burn, dodge and sponge.
Presentation: Midterm project progress. |
Working on the assignments. |
| 8) |
Vector shapes, drawing, editing and managing paths. |
Asssignment 3 |
| 9) |
Working with raw format, "camera raw" plug-in, image enhancement and correction. Using Adobe Bridge and Lightroom, organizing images and assembling portfolio.
|
Working on the assignments. |
| 10) |
HDR, merging and tone mapping, tone compressor, detail enhancer. |
Assşgnment 4 |
| 11) |
Panoramic photography, using panoramic tripod head, merging, stitching and tone mapping. |
Working on the assignments. |
| 12) |
Manipulation, bringing different photography parts together, using masks and brushes. |
Starting the final projects. |
| 13) |
Presentation: Progresses in the final projects.
|
Working on the presentation. |
| 14) |
Presentations of final projects.
|
Working on the presentation. |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
|
| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
|
| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
|
| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
|
| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
|
| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
|
| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
|
| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
|
| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
|
| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
|
| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
|
| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
|
| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
|
| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
