OPTICIANRY (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Ders Genel Tanıtım Bilgileri

Course Code:

ADV4644

Ders İsmi:

Social Media Management and Content Analysis

Ders Yarıyılı:

Spring

Ders Kredileri:

Theoretical	Practical	Credit	ECTS
3	0	3	5

Language of instruction:

English

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Non-Departmental Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr. Öğr. Üyesi ŞAFAK ŞAHİN

Course Lecturer(s):

Course Assistants:

Course Objectives:	This course will teach students how to use the major new tools in social media with a focus on best use and efficent use. Students will learn how to use social media to reach personel and professional goals. Upon completion of this course students will have stong grasp of new tools in social media and be able to leverage those tools to advance their goals.
Course Content:	The content of the course is the use of all tools of social media and social media content with advertising

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Week	Subject	Related Preparation
1)	The New Rules of Marketing and PR	Reading the pages between 15-24 of main course book.
2)	Reaching the Buyers Directly	Reading the pages between 25-35 of the main course book.
3)	Social Media and Targeted Audience	Reading the pages between 37-54 of the main course book.
4)	Blogs: Blogs, Blogging and Bloggers	Reading the pages between 57-74 of the main course book.
5)	Audio and Video Drive Action	Reading the pages between 75-85 of the main course book.
6)	The New Rules of New Releases	Reading the pages between 87-93 of the main course book.
7)	Midterm Exam and Going Viral	Studying the subjects of first 6 weeks, reading the pages between 95-106 of the main course book.
8)	The Content-Rich Websites	Reading the pages between 111-118 of the main course book.
9)	How to Create at Social Media?	Reading the pages between 179-184 of the main course book.
10)	How Web Content Influences the Buying Process	Reading the pages between 187-196 of the main course book.
11)	Group Presentations About Web Contents / Mobile Marketing	Preparing presentation about last week's topic by creating groups, and reading the pages between 203-210 of the main course book.
12)	Social Networking Sites and Marketing
13)	The Online Media Room
14)	Search Engine Marketing

Course Notes / Textbooks:	The New Rules of Marketing & PR (David Meerman Scott)
References:	Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) Ann Handley & C. C. Chapman

Ders Öğrenme Kazanımları
Program Outcomes
1) The student acquires theoretical and practical knowledge related to his field at a basic level.
2) The student owns information about moral discipline and ethical rules related to his field.
3) The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies.
4) The student manages a duty independently by using the knowledge about his field at a basic level.
5) The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning.
6) The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires.
7) The student complies with and contributes to quality management and processes.
8) The student has sufficient consciousness about individual and public health, environmental protection and work safety issues.
9) The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities.

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	The student acquires theoretical and practical knowledge related to his field at a basic level.
2)	The student owns information about moral discipline and ethical rules related to his field.
3)	The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies.
4)	The student manages a duty independently by using the knowledge about his field at a basic level.
5)	The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning.
6)	The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires.
7)	The student complies with and contributes to quality management and processes.
8)	The student has sufficient consciousness about individual and public health, environmental protection and work safety issues.
9)	The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities.