DENTAL MEDICINE | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | ADV4644 | ||||||||
Ders İsmi: | Social Media Management and Content Analysis | ||||||||
Ders Yarıyılı: |
Spring Fall |
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Ders Kredileri: |
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Language of instruction: | English | ||||||||
Ders Koşulu: | |||||||||
Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
Type of course: | Non-Departmental Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr. Öğr. Üyesi ŞAFAK ŞAHİN | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | This course will teach students how to use the major new tools in social media with a focus on best use and efficent use. Students will learn how to use social media to reach personel and professional goals. Upon completion of this course students will have stong grasp of new tools in social media and be able to leverage those tools to advance their goals. |
Course Content: | The content of the course is the use of all tools of social media and social media content with advertising |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | The New Rules of Marketing and PR | Reading the pages between 15-24 of main course book. |
2) | Reaching the Buyers Directly | Reading the pages between 25-35 of the main course book. |
3) | Social Media and Targeted Audience | Reading the pages between 37-54 of the main course book. |
4) | Blogs: Blogs, Blogging and Bloggers | Reading the pages between 57-74 of the main course book. |
5) | Audio and Video Drive Action | Reading the pages between 75-85 of the main course book. |
6) | The New Rules of New Releases | Reading the pages between 87-93 of the main course book. |
7) | Midterm Exam and Going Viral | Studying the subjects of first 6 weeks, reading the pages between 95-106 of the main course book. |
8) | The Content-Rich Websites | Reading the pages between 111-118 of the main course book. |
9) | How to Create at Social Media? | Reading the pages between 179-184 of the main course book. |
10) | How Web Content Influences the Buying Process | Reading the pages between 187-196 of the main course book. |
11) | Group Presentations About Web Contents / Mobile Marketing | Preparing presentation about last week's topic by creating groups, and reading the pages between 203-210 of the main course book. |
12) | Social Networking Sites and Marketing | |
13) | The Online Media Room | |
14) | Search Engine Marketing |
Course Notes / Textbooks: | The New Rules of Marketing & PR (David Meerman Scott) |
References: | Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) Ann Handley & C. C. Chapman |
Ders Öğrenme Kazanımları |
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Program Outcomes |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 1 | % 10 |
Presentation | 1 | % 20 |
Midterms | 1 | % 20 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 15 | 5 | 75 |
Homework Assignments | 1 | 5 | 5 |
Midterms | 1 | 4 | 4 |
Final | 1 | 4 | 4 |
Total Workload | 130 |