POLITICAL SCIENCE AND INTERNATIONAL RELATIONS
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

ADV4644

Ders İsmi:

Social Media Management and Content Analysis

Ders Yarıyılı:

Spring
Fall

Ders Kredileri:

Theoretical	Practical	Credit	ECTS
3	0	3	5

Language of instruction:

English

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Non-Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr. Öğr. Üyesi ŞAFAK ŞAHİN

Course Lecturer(s):

Course Assistants:

Course Objectives:	This course will teach students how to use the major new tools in social media with a focus on best use and efficent use. Students will learn how to use social media to reach personel and professional goals. Upon completion of this course students will have stong grasp of new tools in social media and be able to leverage those tools to advance their goals.
Course Content:	The content of the course is the use of all tools of social media and social media content with advertising

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Week	Subject	Related Preparation
1)	The New Rules of Marketing and PR	Reading the pages between 15-24 of main course book.
2)	Reaching the Buyers Directly	Reading the pages between 25-35 of the main course book.
3)	Social Media and Targeted Audience	Reading the pages between 37-54 of the main course book.
4)	Blogs: Blogs, Blogging and Bloggers	Reading the pages between 57-74 of the main course book.
5)	Audio and Video Drive Action	Reading the pages between 75-85 of the main course book.
6)	The New Rules of New Releases	Reading the pages between 87-93 of the main course book.
7)	Midterm Exam and Going Viral	Studying the subjects of first 6 weeks, reading the pages between 95-106 of the main course book.
8)	The Content-Rich Websites	Reading the pages between 111-118 of the main course book.
9)	How to Create at Social Media?	Reading the pages between 179-184 of the main course book.
10)	How Web Content Influences the Buying Process	Reading the pages between 187-196 of the main course book.
11)	Group Presentations About Web Contents / Mobile Marketing	Preparing presentation about last week's topic by creating groups, and reading the pages between 203-210 of the main course book.
12)	Social Networking Sites and Marketing
13)	The Online Media Room
14)	Search Engine Marketing

Course Notes / Textbooks:	The New Rules of Marketing & PR (David Meerman Scott)
References:	Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) Ann Handley & C. C. Chapman

Ders Öğrenme Kazanımları
Program Outcomes
1) Grasp basic theoretical and conceptual knowledge about the field and relations between them at the level of practice.
2) Possess basic knowledge about the causes and effects of political transformations in societies.
3) Possess knowledge about quantitative, qualitative and mixed research methods in social and behavioral sciences.
4) Recognize historical patterns while evaluating contemporary political and social developments.
5) Demonstrate interdisciplinary and critical approach while analyzing, synthesizing and forecasting domestic and foreign policy.
6) Conduct studies in the field professionally, both independently or as a team member.
7) Possess consciousness about lifelong learning based on Research & Development.
8) Communicate with peers both orally and in writing, by using a foreign language at least at a level of European Language Portfolio B1 General Level and the necessary informatics and communication technologies.
9) Apply field-related knowledge and competences into career advancement, projects for sustainable development goals, and social responsibility initiatives.
10) Possess the habit to monitor domestic and foreign policy agenda as well as international developments.
11) Possess competence to interpret the new political actors, theories and concepts in a global era.
12) Evaluate the legal and ethical implications of advanced technologies on politics.

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Grasp basic theoretical and conceptual knowledge about the field and relations between them at the level of practice.
2)	Possess basic knowledge about the causes and effects of political transformations in societies.
3)	Possess knowledge about quantitative, qualitative and mixed research methods in social and behavioral sciences.
4)	Recognize historical patterns while evaluating contemporary political and social developments.
5)	Demonstrate interdisciplinary and critical approach while analyzing, synthesizing and forecasting domestic and foreign policy.
6)	Conduct studies in the field professionally, both independently or as a team member.
7)	Possess consciousness about lifelong learning based on Research & Development.
8)	Communicate with peers both orally and in writing, by using a foreign language at least at a level of European Language Portfolio B1 General Level and the necessary informatics and communication technologies.
9)	Apply field-related knowledge and competences into career advancement, projects for sustainable development goals, and social responsibility initiatives.
10)	Possess the habit to monitor domestic and foreign policy agenda as well as international developments.
11)	Possess competence to interpret the new political actors, theories and concepts in a global era.
12)	Evaluate the legal and ethical implications of advanced technologies on politics.