OPTICIANRY (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Ders Genel Tanıtım Bilgileri

Course Code:

ADV4635

Ders İsmi:

Semiology and Advertising

Ders Yarıyılı:

Spring

Ders Kredileri:

Theoretical	Practical	Credit	ECTS
3	0	3	5

Language of instruction:

English

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Non-Departmental Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr. Öğr. Üyesi GÜL ŞENER

Course Lecturer(s):

Course Assistants:

Course Objectives:	The main objective of the course is to provide basic semiotic concepts and methods that can be used to analyze advertising as a way of communication and meaning generation from a critical perspective.
Course Content:	This course involves the examination of various advertisement executions as semiotic texts and analysis of their meaning mechanisms.

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Week	Subject	Related Preparation
1)	Introduction to the course
2)	Mytholgies and symbols The Dyadic Model of the Sign Notion of Ferdinand de Saussure	Assignment 1 Submission
3)	Peirce's triadic model of the sign	Assignment 2 Presentation
4)	The Semiotic Perspectives of Peirce and Saussure: A Brief Comparative Study	Assignment 2 Presentation
5)	Roland Barthes: Denotation - Connotation and Myths Meditation on Andy Warhol	Assignment 2 Presentation
6)	Claude Lévi Strauss' theory of binary opposites Meditation on Aristo	Assignment 2 Presentation
7)	Jean Baudrillard, The System of Objects	Selected reading from the course book.
8)	Gobeklitepe Temples from the Symbolic Perspective	Selected reading from the course book.
9)	Noam Chomsky: Deep Structure and Surface Meditation on Freud	Selected reading from the course book.
10)	Umberto Eco: The Semiotic Process and the Classification of Signs Meditation on Borges	Final Presentation
11)	Edmund Husserl:Theory of Signs "Expression and Meaning"	Final Presentation
12)	Final Exam (Take-Home) presentation Meditation on Freud	Final Presentation
13)	Reading Ads & Advertising Case Studies	Final Presentation
14)	Reading Ads & Advertising Case Studies	Final Presentation

Course Notes / Textbooks:	Semiotics: The Basics, Daniel Chandler Judith Williamson - Reklamların Dili; Reklamlarda Anlam ve İdeoloji Göktuğ Halis -Simgebilim Perspektifinden Göbeklitepe Tapınakları Eco, Umberto. 1976. A Theory of Semiotics. Bloomington: Indiana University Press Roland Barthes -Elements of Semiology Pierre -Guiraud Semiolog
References:	Konulara dair ek okumala ve vaka analizleri haftalık olarak verilecektir. / Supplementary readings will be provided upon weekly basis.

Ders Öğrenme Kazanımları
Program Outcomes
1) The student acquires theoretical and practical knowledge related to his field at a basic level.
2) The student owns information about moral discipline and ethical rules related to his field.
3) The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies.
4) The student manages a duty independently by using the knowledge about his field at a basic level.
5) The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning.
6) The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires.
7) The student complies with and contributes to quality management and processes.
8) The student has sufficient consciousness about individual and public health, environmental protection and work safety issues.
9) The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities.

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	The student acquires theoretical and practical knowledge related to his field at a basic level.
2)	The student owns information about moral discipline and ethical rules related to his field.
3)	The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies.
4)	The student manages a duty independently by using the knowledge about his field at a basic level.
5)	The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning.
6)	The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires.
7)	The student complies with and contributes to quality management and processes.
8)	The student has sufficient consciousness about individual and public health, environmental protection and work safety issues.
9)	The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities.