| Week |
Subject |
Related Preparation |
| 1) |
Derse giriş. Konuların sunumu. |
|
| 2) |
The Origins of Advertising and Early Advertising Agencies.
Principles of Free Market Economics and The Evolution of Advertising as an Economic Tool.
|
The King of Madison Avenue David Ogilvy, Kenneth Roman, pp.13-69.
Video to watch:
Harvard Business Review: Common Digital Miscommunications — and How to Avoid Them
https://www.youtube.com/watch?v=LoZ5zBxo1OE&t=10s
|
| 3) |
1900-1944 / The Early Steps of Modern Advertising: J.Walter Thompson, Y&R. |
The King of Madison Avenue David Ogilvy, Kenneth Roman, pp.71-121.
Video to watch:
Harvard Business Review: I Tried Three Popular Productivity Methods and This is What I Learned
https://www.youtube.com/watch?v=LaCXmw6vwfc
|
| 4) |
1944-1980 / Madison Avenue and First Turkish Ad Agencies. 60’s: Tv Revolution. Bill Bernbach ve “Think Small”, Leo Burnett “Marlboro Man”. |
1944-1980 / Madison Avenue and Creative Revolution: David Ogilvy, Bill Bernbach ve “Think Small”, Leo Burnett “Marlboro Man”. |
| 5) |
1944-1980 / First Turkish Ad Agencies:
Eli Acıman, Necip
Akar, Reklam Moran,
İstanbul Reklam
|
The King of Madison Avenue David Ogilvy, Kenneth Roman, pp.163-255.
Documentary to Watch:
Eli Acıman
https://www.youtube.com/watch?v=lKV-RKIXPs8
|
| 6) |
1944-1980 / Madison Avenue and Creative Revolution: Wells Rich Greene, Ally & Gargano |
The King of Madison Avenue David Ogilvy, Kenneth Roman, pp.265-323.
Documentary to watch:
Art &Copy
https://www.youtube.com/watch?v=Pm4eQvFSGNE&t=3s
|
| 7) |
The Creative Revolution of British Advertising 1960-1980:
Collett Dickenson Pearce (CDP) Boase Massimi Pollitt (BMP) Saatchi&Saatchi
|
The King of Madison Avenue David Ogilvy, Kenneth Roman, pp.325-358.
Documentary to watch:
The Men From The Agency - BBC
https://www.youtube.com/watch?v=VuxrlS3bnmE
|
| 8) |
Midterm
|
|
| 9) |
1980-1990 Globalization, Consolidation and The Changing Face of Media: Omnicom, WPP, Interpublic, Havas, Publicis. |
Hegarty on Advertising: Turning Intelligence into Magic, John Hegarty, pp.9-74. |
| 10) |
Advertising Industry 1980-1990:
John Hegarty, David Abbott, Lee Clow “1984” & SuperBowl. Nike & Michael Jordan.
|
Hegarty on Advertising: Turning Intelligence into Magic, John Hegarty, pp.75-120.
Interview to Watch:
Creating Icons: Lee Clow at TEDxChapmanU
https://www.youtube.com/watch?v=7jq7Gj09wcA
|
| 11) |
1990-2000 Marlboro Friday.
Internet Revolution and The Changing Face of Advertising.
Calvin Klein Jeans, Levi’s.
|
Hegarty on Advertising: Turning Intelligence into Magic, John Hegarty, pp.121-155. |
| 12) |
1990-2000 / First Private Tv Channels in Turkey. Turkish Advertising Industry in 90’s. |
Hegarty on Advertising: Turning Intelligence into Magic, John Hegarty, s.156-196. |
| 13) |
2000-2010 / Digitization and Evolution of Advertising. |
Hegarty on Advertising: Turning Intelligence into Magic, John Hegarty, pp.197-235. |
| 14) |
The Future of Advertising. |
David Droga: The Future of Advertising and What It Will Take to Succeed | Inc.
https://www.youtube.com/watch?v=wpbtYtP-1Xk
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
The student acquires theoretical and practical knowledge related to his field at a basic level. |
|
| 2) |
The student owns information about moral discipline and ethical rules related to his field. |
|
| 3) |
The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies. |
|
| 4) |
The student manages a duty independently by using the knowledge about his field at a basic level. |
|
| 5) |
The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning. |
|
| 6) |
The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires. |
|
| 7) |
The student complies with and contributes to quality management and processes. |
|
| 8) |
The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. |
|
| 9) |
The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
