Week |
Subject |
Related Preparation |
1) |
Derse giriş. Konuların sunumu. |
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2) |
The Origins of Advertising and Early Advertising Agencies.
Principles of Free Market Economics and The Evolution of Advertising as an Economic Tool.
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The King of Madison Avenue David Ogilvy, Kenneth Roman, pp.13-69.
Video to watch:
Harvard Business Review: Common Digital Miscommunications — and How to Avoid Them
https://www.youtube.com/watch?v=LoZ5zBxo1OE&t=10s
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3) |
1900-1944 / The Early Steps of Modern Advertising: J.Walter Thompson, Y&R. |
The King of Madison Avenue David Ogilvy, Kenneth Roman, pp.71-121.
Video to watch:
Harvard Business Review: I Tried Three Popular Productivity Methods and This is What I Learned
https://www.youtube.com/watch?v=LaCXmw6vwfc
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4) |
1944-1980 / Madison Avenue and First Turkish Ad Agencies. 60’s: Tv Revolution. Bill Bernbach ve “Think Small”, Leo Burnett “Marlboro Man”. |
1944-1980 / Madison Avenue and Creative Revolution: David Ogilvy, Bill Bernbach ve “Think Small”, Leo Burnett “Marlboro Man”. |
5) |
1944-1980 / First Turkish Ad Agencies:
Eli Acıman, Necip
Akar, Reklam Moran,
İstanbul Reklam
|
The King of Madison Avenue David Ogilvy, Kenneth Roman, pp.163-255.
Documentary to Watch:
Eli Acıman
https://www.youtube.com/watch?v=lKV-RKIXPs8
|
6) |
1944-1980 / Madison Avenue and Creative Revolution: Wells Rich Greene, Ally & Gargano |
The King of Madison Avenue David Ogilvy, Kenneth Roman, pp.265-323.
Documentary to watch:
Art &Copy
https://www.youtube.com/watch?v=Pm4eQvFSGNE&t=3s
|
7) |
The Creative Revolution of British Advertising 1960-1980:
Collett Dickenson Pearce (CDP) Boase Massimi Pollitt (BMP) Saatchi&Saatchi
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The King of Madison Avenue David Ogilvy, Kenneth Roman, pp.325-358.
Documentary to watch:
The Men From The Agency - BBC
https://www.youtube.com/watch?v=VuxrlS3bnmE
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8) |
Midterm
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9) |
1980-1990 Globalization, Consolidation and The Changing Face of Media: Omnicom, WPP, Interpublic, Havas, Publicis. |
Hegarty on Advertising: Turning Intelligence into Magic, John Hegarty, pp.9-74. |
10) |
Advertising Industry 1980-1990:
John Hegarty, David Abbott, Lee Clow “1984” & SuperBowl. Nike & Michael Jordan.
|
Hegarty on Advertising: Turning Intelligence into Magic, John Hegarty, pp.75-120.
Interview to Watch:
Creating Icons: Lee Clow at TEDxChapmanU
https://www.youtube.com/watch?v=7jq7Gj09wcA
|
11) |
1990-2000 Marlboro Friday.
Internet Revolution and The Changing Face of Advertising.
Calvin Klein Jeans, Levi’s.
|
Hegarty on Advertising: Turning Intelligence into Magic, John Hegarty, pp.121-155. |
12) |
1990-2000 / First Private Tv Channels in Turkey. Turkish Advertising Industry in 90’s. |
Hegarty on Advertising: Turning Intelligence into Magic, John Hegarty, s.156-196. |
13) |
2000-2010 / Digitization and Evolution of Advertising. |
Hegarty on Advertising: Turning Intelligence into Magic, John Hegarty, pp.197-235. |
14) |
The Future of Advertising. |
David Droga: The Future of Advertising and What It Will Take to Succeed | Inc.
https://www.youtube.com/watch?v=wpbtYtP-1Xk
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Program Outcomes |
Level of Contribution |
1) |
Adequate knowledge in mathematics, science and computer engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems.
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2) |
Ability to identify, formulate, and solve complex engineering problems; ability to select and apply appropriate analysis and modeling methods for this purpose.
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2 |
3) |
Ability to design a complex system, process, device or product to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose.
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3 |
4) |
Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in computer engineering applications; ability to use information technologies effectively.
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5) |
Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or computer engineering research topics.
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3 |
6) |
Ability to work effectively within and multi-disciplinary teams; individual study skills.
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2 |
7) |
Ability to communicate effectively in verbal and written Turkish; knowledge of at least one foreign language; ability to write active reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
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8) |
Awareness of the necessity of lifelong learning; ability to access information, to follow developments in science and technology and to renew continuously.
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9) |
To act in accordance with ethical principles, professional and ethical responsibility; information on the standards used in engineering applications.
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10) |
Information on business practices such as project management, risk management and change management; awareness of entrepreneurship and innovation; information about sustainable development.
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11) |
Knowledge of the effects of engineering practices on health, environment and safety in the universal and social scale and the problems of the era reflected in engineering; awareness of the legal consequences of engineering solutions.
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