INTERNATIONAL TRADE AND BUSINESS
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

IB4612

Ders İsmi:

Cross Cultural Studies in Consumer Behavior

Ders Yarıyılı:

Fall
Spring

Ders Kredileri:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

English

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN

Course Lecturer(s):

Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:

The course is intended to acquaint the students with what you, as a marketer, need to know to understand the role of meeting the consumer's needs and wants in the development of international marketing strategy, as well as what it means to be a consumer in a market-oriented society in the globalized world. Along with the understanding of the course, the students will understand the concept of culture and subcultures and how they are applied in international marketing strategy making.

Course Content:

Class sessions will involve a variety of teaching techniques. Much of our class time will be spent discussing the various exercises. In order to get ready for active classroom involvement, reading the assigned material prior to attending class and to work through any assigned experiential applications exercises and cases so that the students are better prepared to raise questions, to answer questions, and to intelligently contribute to class discussions.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	An Introduction to Consumer Behavior consumer society	Notes from the book and presentation
2)	Shopping, buying and evaluating	Notes from the book and presentation
3)	Perception	Notes from the book and presenation
4)	The self	Notes from the book and presentation
5)	Motivation, values and lifestyle	Notes from the book and presentation
6)	Learning and memory	Notes from the book and presentation
7)	Attitudes and Individual Decision-Making	Notes from the book and presentation
8)	Review	Notları from the book and presentation
9)	Group influence and opinion leadership	Notes from the book and presentation
10)	European family structures, household decision-making and age cohorts	notes from the book and presentation
11)	Income and social class	notes from the book and presentation
12)	Culture and European Lifestyles	notes from the book and presentation
13)	Cultural Change Processes	notes from the book and presentation
14)	New times, new consumers	notes from the book and presentation

Sources

Course Notes / Textbooks:	Solomon, M.; Bamossy, G.; Askergaard, S.; and Hogg, M.K. (2010). Consumer Behavior: A European Perspective. 4th Ed. Prentice Hall
References:	Graham, J. (2010). Critical Thinking in Consumer Behavior: Cases and Experiential Exercises. 2nd Ed. Prentice Hall. Evans, M.M.; Foxall, G. and Jamal, A. (2009) Consumer Behavior. 2nd Ed. Wiley

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları
Program Outcomes
1) Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information
2) Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies.
3) Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world.
4) Can communicate orally and in writing with a good knowledge of English grammar.
5) He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically.
6) Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business.
7) He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values.
8) Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety.
9) With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information	4
2)	Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies.	4
3)	Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world.	3
4)	Can communicate orally and in writing with a good knowledge of English grammar.	5
5)	He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically.	3
6)	Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business.	4
7)	He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values.	3
8)	Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety.	3
9)	With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself	3

Öğrenme Etkinliği ve Öğretme Yöntemleri

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 15
Quizzes	1	% 15
Homework Assignments	1	% 15
Project	1	% 15
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	1	10	10
Study Hours Out of Class	14	3	42
Project	1	20	20
Homework Assignments	4	4	16
Final	1	2	2
Total Workload			132