INTERNATIONAL TRADE AND BUSINESS
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

BA4311

Ders İsmi:

Strategic Management

Ders Yarıyılı:

Fall

Ders Kredileri:

Theoretical	Practical	Credit	ECTS
3	0	3	7

Language of instruction:

English

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Must Course

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Prof. Dr. AHMET ERKUŞ

Course Lecturer(s):

Assoc. Prof. HAVVA PINAR İMER
Prof. Dr. AHMET ERKUŞ

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:

Over the years, the field of strategic management has had a major influence on corporate behavior. Terms such as cash cow, sustainable competitive advantage and core competence are frequently raised in day-to-day business conversations. In fact, the ability to apply strategic analysis to practical business problems has become a valuable skill in many occupations, including management consultancy, stock broking, merchant banking and corporate finance. The aim of this course is to give you the tools needed to analyze situations and think strategically.

Course Content:

1st Week: Introduction.
2nd Week: Basic concepts of strategic management.
3rd Week: Developing a strategic vision, setting objectives and crafting a strategy.
4th Week: Environmental scanning: Analyzing the macro-environment.
5th Week: Environmental scanning: Analyzing the competitive environment.
6th Week: Internal scanning: Organizational analysis.
7th Week: Strategy formulation: Situational analysis (SWOT).
8th Week: Midterm
9th Week: Generating alternative strategies using a SWOT matrix.
10th Week: The generic competitive strategies and cooperative strategies.
11th Week: Corporate strategy and directional strategy.
12th Week: International entry, stability and retrenchment strategies.
13th Week: Portfolio analysis.
14th Week: General wrap-up.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	1st Week: Introduction.
2)	2nd Week: Basic concepts of strategic management.
3)	3rd Week: Developing a strategic vision, setting objectives and crafting a strategy.
4)	4th Week: Environmental scanning: Analyzing the macro-environment:
5)	5th Week: Environmental scanning: Analyzing the competitive environment.
6)	6th Week: Internal scanning: Organizational analysis.
7)	7th Week: Strategy formulation: Situational analysis (SWOT).
8)	8th Week: Review
9)	9th Week: Generating alternative strategies using a SWOT matrix.
10)	10th Week: The generic competitive strategies and cooperative strategies
11)	11th Week: Corporate strategy and directional strategy
12)	12th Week: International entry, stability and retrenchment strategies.
13)	13th Week: Portfolio analysis.
14)	14th Week: General wrap-up.

Sources

Course Notes / Textbooks:

Required Texts:

Crafting & Executing Strategy: The Quest for Competitive Advantage (2011, 18th edition) Arthur A. Thompson, J.E. Gamble ve A.J. Strictland, McGraw-Hill.

Strategic Management and Business Policy (2008, 11th edition) by Thomas L. Wheelen and J. David Hunger, Prentice Hall.

References:

İşletmelerde Stratejik Yönetim (2004) by Hayri Ülgen and S. Kadri Mirze, Literatür Yayıncılık, İstanbul.

Stratejik Yönetim ve İşletme Politikası (2003, 6. Baskı) by Ömer Dinçer, Beta Yayıncılık.

Financial Times, Fortune, Bloomberg Business Week, The Economist, Harvard Business Review, Business Strategy Review dergilerinin son sayıları ile Capital ve Infomag gibi Türkçe dergiler ile günlük gazetelerin ekonomi ve iş dünyası ile ilgili kısımları.

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları
Program Outcomes
1) Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information
2) Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies.
3) Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world.
4) Can communicate orally and in writing with a good knowledge of English grammar.
5) He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically.
6) Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business.
7) He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values.
8) Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety.
9) With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information	5
2)	Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies.	5
3)	Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world.	5
4)	Can communicate orally and in writing with a good knowledge of English grammar.	5
5)	He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically.	5
6)	Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business.	5
7)	He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values.	4
8)	Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety.	4
9)	With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself	5

Öğrenme Etkinliği ve Öğretme Yöntemleri

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Quizzes	5	% 15
Midterms	1	% 30
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities	Number of Activities	Workload
Course Hours	14	40
Study Hours Out of Class	15	108
Quizzes	5	10
Midterms	1	2
Final	1	2
Total Workload		162